Digital Marketing Manager

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Would you like to be part of a fast-growing team that believes no one should have to succumb to viral‑mediated cancers? Naveris, a commercial stage, precision oncology diagnostics company with facilities in Boston, MA and Durham, NC, is looking for a Digital Marketing Manager team member to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes.

Our flagship test, Nav Dx, is a breakthrough blood‑based DNA test for HPV cancers, clinically proven and already trusted by thousands of physicians and institutions across the U.S.

Naveris is seeking a Digital Marketing Manager to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients. This role is responsible for managing and optimizing all digital marketing programs—including website, paid media, email automation, SEO/SEM, and analytics—to drive awareness, engagement, and utilization of Nav Dx ® testing.

The ideal candidate is a hands‑on, data‑driven marketer with experience in healthcare or diagnostics and a deep understanding of digital channels that reach clinicians and patients effectively. You will collaborate cross‑functionally with Marketing, Sales, Clinical, and Medical Education to ensure that all digital touchpoints deliver consistent brand messaging and measurable business outcomes.

• Develop and own the digital marketing roadmap for both direct‑to‑physician and direct‑to‑patient initiatives, aligning with brand, content and commercial priorities
• Plan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversion
• Ensure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possible
• Measure campaign performance and ROI, using insights to refine strategy

• Lead campaign development, build‑outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred)
• If not Salesforce Marketing Cloud, demonstrate equivalent expertise in Hub Spot, Marketo, or a comparable marketing automation platform
• Design and execute automated journeys and segmented campaigns for both clinician and patient audiences
• Manage email compliance (CAN‑SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales Operations

• Oversee the  website, including strategy, UX optimization, and vendor management
• Partner with IT, Content, and Designers to enhance site design, SEO, and performance metrics
• Track and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search Console

• Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectives
• Work closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiences

• Define KPIs for digital performance across paid, owned, and earned channels
• Build dashboards to track campaign engagement, conversion, and pipeline contribution
• Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact

• Bachelor’s degree in Marketing, Communications, Life Science or related field; advanced degree a plus
• 5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferred
• Proven experience designing and executing omnichannel campaigns targeting both healthcare providers and patients
• Hands‑on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, Linked In, programmatic)
• Proficiency in Salesforce Marketing Cloud strongly preferred; experience with Hub Spot, Marketo, or Pardot…