Pardot Specialist

The Opportunity

Fortis Life Sciences is a strategic platform partner providing capital, expertise, and operational resources enabling the growth and success of founder‑led life sciences tools companies. Fortis was founded in 2020 with the vision of creating a Life Sciences company for top‑quality products supported by a superior customer experience. Fortis’ mission is to create a healthier world tomorrow by supporting today’s scientific advancement.

As a Marketing Automation Specialist, you will be responsible for generating new leads and driving prospects into the sales funnel and on to the sales team by deploying and managing various automated marketing campaigns using Salesforce Pardot. We are looking for someone who has deep experience developing and leading multi‑channel, lead‑generating, digital marketing campaigns. You will also be part of our fast‑paced dynamic marketing team utilizing strong interpersonal and collaboration skills with cross functional global stakeholders.

• Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each program
• Administer marketing automation – creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
• Create user personas and segmentation rules to create compelling content strategies and customer journeys.
• Optimize the lead scoring model and manage the process to increase success of lead quality and volume
• Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call‑to‑action logic, from logic and automated tasks
• Progressive Profiling for higher conversions
• Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt‑outs are processed successfully, and correct variable fields are being used for personalization
• Own and maintain marketing specific dashboards in BI and/or CRM software
• Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management
• Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
• Collaborate with Salesforce Administrator to perform data de‑duping and clean up procedures, including data migrations and mass data uploads

• 1+ years of Salesforce experience.
• 2+ years of Salesforce Pardot experience.
• BA/BS required
• Pardot certification preferred
• Ability to work independently and as part of a cross‑functional team
• Demonstrated written and verbal communication and interpersonal skills
• Comfortable working in a fast‑paced environment where strategies or campaigns can quickly shift as business needs warrant
• Solid knowledge of HTML/CSS coding for email
• Experience managing paid media platforms focused on lead generation is a plus.
• Strong analytical skills, complemented by the ability to give direction, problem‑solve, and take on new challenges while paying strong attention to detail.
• Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.
• Deep hands‑on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
• Intimately familiar with Pardot lead qualification process (grading & scoring).
• Knowledge of Account based Marketing.
• Good knowledge of setting up & managing Salesforce & Pardot connectors.
• Well versed in best practices for administering Pardot ecosystem.

• Solid knowledge of HTML/CSS coding for email
• 3+ years of Salesforce experience
• 3+ years of Salesforce Pardot experience

• Understands how effective campaigns lead to quality demand generation
• Understands how repeated marketing touches will convert prospects…