Licensing Innovation Manager

Licensing Innovation Manager

2 days ago – Be among the first 25 applicants

Welch's is on a journey toward our bold ambition of being the global leader of convenient, good‑for‑you fruit‑based food and beverages. To turn this goal into a reality we need exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch’s, we’re not just offering a job – we’re inviting you to be part of a vibrant, authentic, and inclusive culture where you belong and can unleash the best, most authentic version of yourself.

Welch’s is seeking a strategic, results‑driven Licensing Marketing Manager to lead our licensed product strategy within the Transformational Growth and Innovation team. This role will develop and manage licensed product partnerships, execute brand licensing initiatives, and expand revenue streams through strategic collaborations. As a key contributor to Welch’s “borrow” approach to innovation, this role will extend the brand into new product spaces, drive cultural relevance through partnerships, and fuel long‑term brand growth in alignment with our Strategic Growth Plan.

This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace. Our in‑office schedule is 3 days onsite with Thursday/Friday remote flex. We strive to maximize collaboration and well‑being.

• Develop and execute a licensing strategy to drive revenue and expand brand reach through licensed products.
• Build and manage high‑value partner relationships—sourcing new opportunities, negotiating agreements, and overseeing performance to maximize long‑term value.
• Analyze market trends and insights to uncover whitespace opportunities and guide licensing strategy.
• Collaborate cross‑functionally (Consumer Insights, Finance, R&D, Sales, Brand Engagement) to align innovation and licensed product development and lead development an commercialization of key projects.
• Lead and support marketing activation for licensed products in partnership with Brand Engagement, ensuring consistency across all consumer touchpoints.
• Manage external agency partners to scale and optimize licensing efforts.
• Develop and monitor KPIs to evaluate licensing performance and inform strategic decisions.
• Provide recommendations on renewals, renegotiations, or terminations based on performance and strategic alignment.
• Lead the development and commercialization of certain innovation projects, working closely with cross‑functional teams.

• Strategic thinker with a passion for brand growth and partnerships.
• Entrepreneurial mindset with a drive to uncover and activate untapped opportunities.
• Analytical and insights‑driven, with a talent for turning trends into actionable opportunities.
• Strong communicator and relationship builder, confident in negotiation and cross‑functional collaboration.
• Confident working across functions and influencing stakeholders without direct authority.
• Agile problem‑solver who thrives in a fast‑paced, innovation‑focused environment.
• Highly organized and detail‑oriented, with a results‑driven mindset.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years experience in brand management, partnerships, or other marketing roles – ideally in the food & beverage or CPG industry.
• Experience structuring and negotiating licensing deals from sourcing through execution, with strong knowledge of licensing agreements and brand strategy.
• Proven success collaborating cross‑functionally across marketing, R&D, sales, and other internal stakeholders.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Proficiency in financial analysis, forecasting, or royalty modeling is a plus.
• An equivalent combination of education and experience may be considered.

• Organization with a bold, clear purpose & vision for the future.
• Inclusive Culture:
  Be part of an inclusive workplace where you belong and can be best version of yourself.
• Passionate Community:
  You are encouraged to have a voice, share opinions, and have individual…