Senior Demand Generation Manager

Overview

Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix that—fast.

We’re the industry’s first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time.

The market is massive, the pain is urgent, and our product is purpose-built to solve it. We ve already proven product-market fit with some of the biggest names in construction. Now we’re scaling fast—and we’re hiring a demand gen expert who’s ready to accelerate growth in a high-velocity go-to-market motion.

If you’re a hands-on growth marketer who loves full-funnel strategy, thrives on experimentation, and wants to make a big impact in a category-defining startup—let’s talk.

We are seeking a strategic, data-driven, and hands on Senior Demand Generation Manager to lead our pipeline-driving initiatives. You will be hands on building integrated campaigns, paid channels, ABM, and lifecycle marketing. You will work closely with Product Marketing, Content, Sales, and Rev Ops to develop high-performing campaigns that convert general contractors and subcontractors into customers.

This is a highly cross-functional senior individual contributor role for a proactive individual who can think holistically about funnel health, but also dive into the details of testing copy, optimizing channels, or refining nurture sequences.

• Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns
• Own the planning, execution, and optimization of integrated campaigns that create awareness, drive demand, and accelerate SQL conversion
• Test and optimize paid channels (Linked In, Google, retargeting) to maximize ROAS
• Align closely with Product Marketing to turn messaging and value props into compelling campaign narratives
• Own and execute the campaign calendar and ensure cohesive execution across audience segments

• Develop and execute ABM plays for strategic enterprise accounts
• Build and optimize lifecycle nurture programs for top-of-funnel and mid-funnel audiences based on buyer signals
• Collaborate with Sales to build and tailor outreach programs, landing pages, and nurture sequences
• Influence lead scoring, routing, and lifecycle stage definitions in partnership with Rev Ops

• Own key performance metrics: MQL volume, funnel conversion, pipeline creation, and campaign ROI
• Build dashboards and report on campaign performance with clarity and regularity
• Partner with Rev Ops to maintain campaign hygiene and attribution integrity
• Continuously iterate campaigns through A/B testing and data-backed insights

• 5+ years of B2B SaaS demand generation experience, ideally in construction tech or vertical SaaS
• Proven track record owning pipeline and executing integrated campaigns that convert
• Hands-on experience managing paid digital programs and content-driven lead gen
• Analytical thinker with strong funnel intuition—you can model impact and optimize to the number
• Comfortable in startup environments: you move fast, stay flexible, and thrive in ambiguity
• Excellent collaborator across Sales, Product Marketing, Content, and Rev Ops
• Comfortable with CRM (Hub Spot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever’s new and useful.
• A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.
• Experience in construction tech, field services, or skilled trades is a plus—but not required.

• Experience marketing to field-facing buyers (construction, logistics, services)
• Familiarity with ABM tools and outbound intent platforms
• You’ve worked in PLG as well as sales-assisted motions

We are a first-of-its-kind, category-defining…