Brand Manager Walnut Creek, California

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder‑led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart‑and‑scrappy, flavor‑obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work...
this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio development and business leadership to drive the highest rate of sustainable growth for their respective part of the Kinder’s portfolio. You will partner with the EVP of Growth and cross‑functional teams to build an amazing, sustainable product engine to fuel continued high growth for the company by creating exciting, delicious, and effortless solutions for consumers across all touchpoints with the brand.

• Business Planning and Strategy
• Identify untapped consumer opportunities by leveraging consumer and market research and performance data to uncover new volume and profit growth areas
• Develop short and long‑term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics
• Become the internal expert and “go‑to” for your category through ongoing analysis of business performance, trends, insights, and consumer behavior
• Optimize go‑to‑market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics
• Product and Portfolio Management
• Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization
• Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.)
• Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top‑line and bottom‑line growth
• Provide ongoing business analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews
• Marketing Planning
• Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers
• Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement
• Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail channels
• Cross‑Functional Partnership
• Partner with Project Management and cross‑functional teams to overcome executional and logistical hurdles to meet aggressive in‑market timing and coordinate product and packaging solutions that lead the market
• Drive alignment on portfolio priorities with senior management and functional leads, including Insights, Product Development, Finance, Operations, and Sales
• Communicate portfolio performance and key initiatives with internal and external stakeholders (e.g., employees, board members, retail customers, etc.)

• Education / Experience
• Bachelor’s Degree required, MBA preferred
• 5+ years relevant work experience in consumer brand management or product management. Food and/or product innovation experience is a plus. Proven strategic thinker and complex…