VP & General Manager

VP & General Manager –  Marketplace Brand

We are looking for a VP & General Manager to lead our  Marketplace Brand. In this role, you are the owner of the P&L, the product roadmap, and the go‑to‑market strategy. You will lead a cross‑functional team to deliver accelerated growth while refining the end‑to‑end user journey. The ideal candidate has deep roots in the used car digital marketing landscape and the "operational grit" required to scale a marketplace.

You will build trust and momentum with automotive dealers, inspire internal teams, and drive the operational rigor necessary to scale the brand.

This position is 100% in-person at our office in Walnut Creek, CA.

• Scale the Business:
  Own the full P&L and strategic roadmap to triple annual revenue within your first 12 months.
• Drive Operational Excellence:
  Establish the executive cadence, KPIs, and accountability structures necessary to turn growth targets into repeatable, scalable results.
• Optimize Marketplace Economics:
  Balance short‑term revenue gains with long‑term marketplace health, focusing on lead quality and dealer ROI.

• Unified Execution:
  Synchronize Marketing, Sales, Product, and Ops to ensure the entire business unit operates as a high‑velocity, cohesive machine.
• Eliminate Friction:
  Identify and remove organizational or technical bottlenecks that hinder dealer adoption and consumer conversion.
• Lifecycle Management:
  Translate growth targets into actionable plans across the entire funnel – from demand generation and dealer acquisition to onboarding and retention.

• Lead Performance Innovation:
  Drive the expansion of our "Cost‑Per‑Vehicle‑Sold" model, navigating complex state‑by‑state regulations with creative subscription‑based alternatives.
• Executive Ambassadorship:
  Represent  as a thought leader at industry forums (e.g., NADA, Digital Dealer) to build brand authority and trust.
• Compliance & Governance:
  Partner with Legal and Finance to ensure all dealer contracts and revenue models are executed with integrity and accuracy.

• Executive Closer:
  Act as the high‑level closer in support of major enterprise dealer group relationships, leveraging your existing network to accelerate platform adoption.
• Strategic Leverage:
  Build and maintain deep‑rooted relationships with large auto groups to create "network effects" that solidify our market position.

• Talent Alchemy:
  Recruit, mentor, and retain a high‑performing team, fostering a culture defined by radical ownership, urgency, and continuous improvement.
• Inspirational Leadership:
  Translate corporate objectives into an inspiring mission that motivates cross‑functional teams to exceed their benchmarks.

• Experience:
  
  10+ years of senior leadership in high‑growth B2C or two‑sided marketplaces.
• Domain Expertise:
  Deep roots in the automotive digital landscape with established dealer group relationships.
• Financial Acumen:
  Proven track record of owning a P&L and driving exponential revenue growth.
• The "GM" Mindset: A rare mix of analytical rigor (data‑driven) and entrepreneurial execution bias (action‑oriented).
• Strong communication, cross‑functional collaboration, and strategic thinking skills.

Compensation will be determined by factors including knowledge and skills, role‑specific qualifications, market location, and experience.

Compensation Range: $180,000 - $220,000

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