Ecommerce Specialist

The role of eCommerce Specialist is to lead and deliver a digital trading strategy, driving sales growth and customer performance. Responsible for digital fascias, campaigns, and promotional activity, collaborating with marketing, commercial, and optimisation teams to improve conversion and key sales KPIs.

The roles and responsibilities of this eCommerce Specialist role:

• Manage the day-to-day trading and performance of multiple websites.
• Report on trading performance at daily, weekly, monthly, and annual levels, with analysis and action plans to meet sales and profit targets.
• Lead seasonal sales reviews, maintaining commercial awareness and competitor/customer insight.
• Partner with cross-functional teams to plan and deliver the digital trading calendar.
• Deliver and evaluate all on-site promotions, content, and seasonal/evergreen activity to drive SEO, engagement, and conversion.
• Define long-term trading strategies, incorporating UX, functionality, and product development improvements.
• Align trading activity with digital and brand marketing strategies, ensuring campaigns, assets, and customer journeys are optimised for KPI delivery.
• Oversee product content processes, ensuring timely issue resolution to maximise sales.
• Provide strong leadership and people management, setting clear objectives and development plans.

• Ideally having a minimum of 3 years' experience in a comparable digital role within an eCommerce trading, retail or a consumer brand environment.
• Experienced in managing and optimising e-commerce platforms.
• Proven track record of delivering both day-to-day trading improvements and strategic projects to drive sales growth.
• Must have valid working rights in the UK.
• Highly analytical with strong reporting capabilities; proficient in Google Analytics, Content square, and Excel.
• Proven ability to drive both incremental improvements and large-scale strategic initiatives that enhance sales performance.
• Self-motivated, proactive, and capable of working independently.