Digital Marketing Manager

Digital Marketing Manager

Reporting to:
Managing Director

Location:

Wakefield (with hybrid working)

Hours:

37.5 hours per week

Salary: 45,000 per annum

Our client are property marketing experts. They think, create and do. It’s no more complicated than that.

They specialise in helping estate and letting agents and suppliers to the sector grow their market share and drive results through brilliant straightforward marketing that actually works. They blend strategy, creativity, proptech, AI and data to deliver full‑mix marketing for some of the UK’s most ambitious property brands.

No jargon. No fluff. Just brilliant marketing, clear thinking and measurable results.

In 2025 we were named UK Marketing Agency of the Year for the property sector, so when you join you’re joining a nationally recognised award‑winning team that’s trusted by property brands across the country.

We’re looking for a Digital Marketing Manager to lead and execute all things digital for Marketing across our own brand and our growing portfolio of property clients.

This is a hands‑on role for a digital all‑rounder who can confidently plan, deliver and optimise campaigns that drive performance. You’ll oversee websites, SEO / GEO, PPC, Meta and email marketing; manage multiple client Prop Tech systems; and lead on reporting, automation and AI adoption.

You’ll manage online advertising campaigns end‑to‑end from Google Ads and paid social (Meta, Linked In, etc.) to landing pages and tracking, and you’ll use Google Analytics and other analysis tools to understand performance, optimise budgets and continually improve ROI.

You’ll collaborate closely with copy, design and account management teams to ensure every campaign is aligned with client objectives on brand and backed by clear data. You’ll also be a key voice in shaping their digital roadmap, keeping the client at the forefront of digital and AI‑driven marketing.

They’re growing fast and this role is designed to grow too with the right person expected to step up to Head of Digital Marketing in the very near future.

• Lead all digital marketing activity for our client and their clients’ websites, SEO / GEO, PPC, Meta and email marketing.
• Manage and optimise client websites from concept through to content, UX, performance analytics and conversion tracking.
• Own paid media performance plan, build and optimise Google Ads and paid social campaigns ensuring strong ROI and tight cost control.
• Deliver SEO and GEO strategies that drive visibility, quality traffic and organic growth.
• Maintain up‑to‑date knowledge of digital marketing best practice, platforms and property sector trends and translate this into practical ideas for clients.

• Manage and optimise email marketing campaigns using a variety of email platforms with tracking back into client CRM systems.
• Build and refine flows, segmentation and automation to drive engagement, retention and revenue.
• Test subject lines, content and send strategies to continually improve open, click and conversion rates.

• Champion automation and AI, identify and implement opportunities to make our processes smarter, faster and more effective.
• Be the lead and driver for the continued adoption, implementation and development of our AI capability and processes across the agency.
• Work confidently with Prop Tech platforms (such as Spectre, Brief Your Market  and others) understanding how they integrate into wider marketing strategies and client journeys.

• Coordinate digital projects and initiatives from website updates and landing page launches to campaign asset delivery and tracking set‑up.
• Work with developers, designers and copywriters to ensure every project hits brief, stays on track and delivers measurable results.
• Support new website builds and client onboarding, ensuring tracking, tagging and analytics are correctly implemented from day one.

• Analyse campaign performance using Google Analytics (GA4) and other tools (e.g. Tag Manager, Search Console, Looker Studio platforms and dashboards).
• Develop dashboards and…