Wholesale Strategy Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change.

Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Location:

On-Site, Stamford, CT or Wakefield, MA

Travel Requirements: 25%

The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of the company’s long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability—ensuring enterprise strategy translates into sustainable, multi-year market leadership.

• Market Evolution Mapping:
  Lead the development of long-term wholesale go-to-market frameworks that anticipate market maturation and shifting regulatory dynamics.
• Scalable Growth Architecture:
  Design and refine national playbooks for market entry and expansion, ensuring the wholesale business model is built for efficient, enterprise-level scaling.
• Portfolio Health:
  Ensure wholesale strategy is aligned with long-term revenue objectives, moving from reactive “hit lists” to proactive, multi-year growth planning.

• Brand Building Focus:
  Drive the shift toward brand-centric wholesale execution, ensuring pricing, distribution, and product mix reinforce long-term brand equity over short-term volume.
• Strategic Value Creation:
  Partner with Brand and Marketing teams to develop commercial strategies that differentiate our portfolio in a crowded third-party retail environment.

• Strategic Liaison:
  Serve as the primary bridge between the Commercial organization and Finance/Operations to align long-term inventory allocation and capital investment with growth targets.
• Executive Enablement:
  Act as the strategic lead in internal corporate forums, providing the “top-down” analytical narratives that allow Sales leadership to focus on high-level account development.

• Framework Innovation:
  Own the high-level design and optimization of the New York Incubator Program, establishing the scalable “gold standard” for retailer health and program performance.
• Performance Benchmarking:
  Define the long-term KPIs and success metrics that measure the health of the wholesale ecosystem and the efficacy of our brand-building efforts.

• Education:
  
  Bachelor’s degree in Business, Economics, Finance, or related field.
• Experience:
  
  4+ years of experience in Management Consulting, Commercial Strategy, or Corporate Planning within the CPG, beverage, or alcohol industries.
• Strategic Mindset:
  Proven ability to apply structured, consulting-led frameworks to complex commercial problems and “zoom out” to identify long-term trends.
• Analytical Power:
  Advanced proficiency in financial modeling and BI tools (Tableau, Power BI); ability to translate macro-data into a cohesive long-term vision.
• Influencing
  
  Skills:
  
  Demonstrated ability to drive cross-functional alignment and advocate for commercial priorities at the executive level.
• Travel & Presence:
  Ability to travel up to 25%; on-site presence required in Stamford, CT or Wakefield, MA.

$142,000—$159,000 USD

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.