Aftermarket Inside Sales Rep
Listed on 2026-01-25
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Sales
Sales Representative, Sales Associate/Assistant, Customer Success Mgr./ CSM, Sales Development Rep/SDR
Overview
Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment. We value Passion, Respect, Integrity, Dedication and Excellence (PRIDE) and are committed to a comprehensive employee benefit program that supports health, security, and work/life balance.
Job DescriptionJob Title: Aftermarket Inside Sales Representative
Reports to: Corporate Product Support Sales Supervisor
FLSA Status: Non-exempt
Division: HPC
Department: Product Support
Locations: Waipahu
Position SummaryThe Aftermarket Inside Sales Representative & Onboarding Specialist influences the sale of parts and service for Caterpillar earthmoving equipment and related products throughout the dealer territory. This role supports onboarding new customers, including setup of connectivity and digital offerings, as well as Customer Value Agreements (CVA).
Essential Functions- Prospects and develops assigned accounts with a focus on Retail and Small Core customers.
- Provides quotes for parts, service, CVA, and other products to meet customer needs and close sales.
- Develops eCommerce and other business opportunities for all customer accounts.
- Makes routine sales calls on customers in assigned markets and maintains a quoting process for parts and service.
- Establishes and maintains close working relationships with customers at all levels.
- Introduces Hawthorne’s parts and service capabilities to all customers and onboards them.
- Assists customers in selection of programs that will maximize life cycle of their equipment.
- Coordinates between customers and Parts, Service and other operational departments to provide the best possible service and customer experience.
- Maintains customer contact and equipment information, sales call reports, and weekly call planners.
- Develops sales goals and objectives for each market.
- Initiates and conducts equipment inspections and evaluations to identify parts and service opportunities (TA1 utilizing Cat Inspect, GET and Undercarriage utilizing CTS Pro and Bucket Pro).
- Communicates and applies Hawthorne Marketing and Merchandising programs for GET, Undercarriage, and other product offerings to increase parts sales.
- Works with Product Support and Parts teams to achieve Continuous Improvement goals and objectives.
- Provides assistance/support to Parts team for coverage and growth of Retail and Small Core customer base parts sales.
- Provides assistance/support to CVA team for customer setup and administration.
- Provides assistance/support to Digital team for customer setup and administration.
- Performs other duties as assigned to meet company, department, or individual goals and objectives.
- High school diploma or equivalent.
- Valid Driver's License with a good driving record.
- Minimum of five years in a product support sales and service environment; customer service experience preferred.
- Clear verbal and written communication skills.
- Excellent interpersonal skills.
- Positive attitude, self-starter, organized, and good planner.
- Ability to set and meet goals.
- Walking, handling, lifting up to 30 lbs, reaching, stooping, standing, climbing in/out of equipment.
- Vision for reading documents and computer screens.
- Talking and sitting for extended periods.
- Office and outdoor environments with potential noise exposure.
- Competitive compensation
- Great work environment and culture
- Career growth and advancement opportunities
- Training and comprehensive benefits (Medical, Dental, Vision)
- Paid Time Off, 401(k) with company matching
- Flexible Spending Accounts, Employee Assistance Programs
- Wellness programs, referral and longevity bonuses, and more
- Boot reimbursement, tuition reimbursement, company-provided uniforms
- Advanced technical training
- Estimated compensation: $29.00-$34.00 hourly
Hawthorne Cat is an Equal Employment Opportunity/Affirmative Action Employer. M/F/V/D. Hawthorne Cat participates in E-Verify.
Application and AccommodationsAccommodations for essential functions of the position will be considered.
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