Digital Marketing Manager

Digital Growth Manager

• From £45,000 per annum depending on experience - plus tips
• Permanent Contract 40hr week
• Either based in Cornwall or Hybrid - 2 days per week at our Cornwall HQ, 3 days remote or on-site

We’re looking for a commercially driven, hands‑on Digital Growth Manager to build and own our digital growth engine.

This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in-house, reduce reliance on external agencies, and create a scalable, data‑led growth framework aligned to our masterbrand strategy.

Reporting to the Marketing Director, you will operate at both strategic and executional levels – setting direction while rolling up your sleeves to deliver.

The Rick Stein business has significant untapped digital potential across restaurants, rooms, retail and experiences. With strong brand recognition and loyal audiences, the foundations are in place.

Your role is to unlock growth through:

• Smarter acquisition
• Better attribution
• Clearer customer journeys
• Automation at scale
• Commercially accountable decision‑making

You will design the systems that power sustainable digital growth for the next decade of the brand.

You will plan, build and optimise performance campaigns across:

• Meta
• Google (Search, PMAX, Maps)
• Retargeting platforms
• You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend.

You will:

• Implement and manage GA4, pixels, tag manager and conversion tracking
• Develop audience segmentation and targeting strategy
• Produce clear, commercially focused monthly performance reports
• Reduce and ultimately replace external digital agency dependency

Success in this role means measurable reduction in acquisition cost and improved lead quality.

You will lead the procurement and delivery of a new, brand‑aligned website that reflects the ambition of the masterbrand.

This includes:

• SEO best practice
• GenEO optimisation
• Conversion‑led UX
• Clear customer journey architecture

You will manage developers and partners where required, ensuring on‑time and on‑budget delivery.

Post‑launch, you will own CRO improvements, performance testing and ongoing optimisation.

The website must become a growth asset, not simply a brochure.

You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:

• EPOS
• Room bookings
• Table booking systems
• Other relevant operational platforms

You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template‑driven email marketing at scale.

You will also leverage AI tools to drive efficiency in content generation and optimisation.

This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.

You will build the dashboards that leadership relies on.

This includes:

• Clear attribution modelling
• Tracking customer acquisition cost and lifetime value
• Monthly growth reporting
• Performance insights presented to senior leadership

You will ensure every digital decision is rooted in data and commercially defensible.

• Reduction in cost per acquisition
• Growth in qualified digital leads
• Successful website rebuild delivered on time and on budget
• CRM implemented within agreed timeframe
• Automated lifecycle communications live and performing
• Reduced external agency spend
• Clear, consistent monthly growth reporting

You are a systems thinker with commercial instinct.

You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows.

You likely bring:

• 4–7+ years in digital performance marketing
• Hands‑on paid media execution experience
• CRM implementation or migration experience
• Website build or major digital project leadership
• Strong understanding of SEO and conversion…