Sales Lead COM - WACO

Company

Republic National Distributing Company (RNDC) is a family‑owned business with roots extending before Prohibition that has evolved into one of the largest wine and spirits wholesalers in the country. Our success is grounded in our core values of Family, Service, Accountability, Honesty, and Professionalism. We offer a vibrant, inclusive culture and a workplace experience for individuals who want a career that feels accomplished and engaged.

RNDC values the health and well‑being of our associates, offering dynamic health and wellness benefits that provide exceptional care and value.

Waco, TX

As a Sales Lead, your primary responsibility is to proactively advance and secure sales within your designated territory. You will excel by diligently servicing the needs of existing sales accounts while strategically driving incremental business growth through informed and consultative selling techniques.

• Represents the voice of the customer
• Performs functions to service the needs of existing customers within assigned territory
• Educates the customer on the right products for them
• Uses informed selling to introduce new products and close gaps in existing distribution
• Visits accounts frequently to provide service and maximize revenue potential
• Establishes individual sales plan that considers customer needs and geographies to create effective and efficient customer outreach
• Sets the overall selling plan for each customer and works closely with customers to understand and support their business strategies, goals, and objectives
• Follows up with customer to ensure their orders are delivered accurately and promptly
• If no Support rep partner, sales lead is responsible for merchandising activities (e.g., stocking shelves, building displays, etc.)
• Develops sales skills and knowledge of the organization’s products, services, and customers
• Job duties may include working nights and weekends on promotional activities and other account activities

• One year certificate from college or technical school
• Four‑year college degree preferred
• 3‑6 months related experience and/or training, or an equivalent combination of education and experience
• Requires a current, valid state driver’s license and the ability to meet vehicle insurance requirements as defined by the company
• Strong client skills and experience understanding customer needs

• 401(k) with company matching
• Medical, dental and vision benefits*
• Generous paid time off program – work your way up to 5 weeks of PTO a year with the ability to carry over unpaid PTO
• Paid volunteer time
• Paid parental leave
• Paid caregivers leave
• Fertility benefits
• Paid training
• Company‑paid life insurance, short‑term disability, and company‑paid holidays
• Associate resource groups, and diversity, equity, and inclusion programs available for all associates
• Participation in these programs is subject to applicable wait periods and all plan and program terms and eligibility

• Previous experience in the Wine and Spirits industry
• Industry certifications: CSW, CSS, WSET, Court of Master Sommeliers, Sake Specialist

Republic National Distributing Company and National Distributing Company are Equal Opportunity/Affirmative Action employers. It is our policy not to discriminate against any employee or applicant. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability. This policy of nondiscrimination in employment includes but is not limited to recruitment, hiring, placement, promotion, transfer, employment advertising or solicitations, compensation, layoff or termination of employment.

RNDC is committed to providing reasonable accommodation to people with disabilities throughout the job application and interview process, to the point of undue hardship. If you require an accommodation during the application or interview process, please .

We follow CDC Guidelines and have a fun and safe environment for our teams.