Senior Director, Sales - KXXV

Are you a dynamic sales leader ready to drive revenue growth and build high-performing teams? KXXV, the E.W. Scripps ABC affiliate in Waco, Texas, is seeking a Senior Director of Sales who will lead our sales management team to help local and national businesses reach customers through compelling multi-platform advertising solutions. This role offers the opportunity to shape sales strategy, develop talent, and make a significant impact on our station's success while working with cutting-edge advertising platforms including OTT video, digital display, social media, and broadcast television.

• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station
• Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue
• Manage the sale of advertising time to clients/agencies, involving local travel and national travel
• Meet with clients, advertisers and community organizations to maintain high visibility in the market
• Collaborate with other sales leaders to create best practices that optimize performance of team
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies
• Proactively create and manage enterprise or local station initiatives and new business projects
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready
• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management
• Effectively manage all personnel issues
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition
• Maintain integrity in all business dealings
• Other duties as assigned

• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility
• Inventory, pricing, political advertising/guidelines experience required
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

• Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
• Facilitative problem-solving abilities
• The desire for decision-making authority and the willingness to accept decision-making responsibility
• Strong initiative to tackle new and difficult challenges
• Effective in a variety of formal presentation settings both inside and outside the organization
• Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching skills; able to provide feedback and developmental coaching with empathy
• Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
• Advanced oral and written communication skills
• Advanced computer skills including Microsoft Office and Zoom
• Some travel required

Waco, Texas offers the perfect blend of small-town charm and big-city amenities in the heart of Central Texas. Located along the Brazos River between Dallas and Austin, Waco has experienced a remarkable renaissance in recent years, becoming a destination for families and young professionals alike. The city is home to Baylor University, bringing vibrant…