Student Worker - Content Marketing Student Worker

Student Worker - Content Marketing Student Worker

Waco, TX, United States

Job Title:

Student Worker - Content Marketing Student Worker

Job Classification:
Marketing and Communications, Student

Department:
School of Music Dean & Administrative

Work Schedule:

Maximum of 20 hrs per week, flexible working hours

Desired Length of Employment:
Fall/Ongoing

Pay Rate: $10/hr

• Content Planning & Calendar Support – Assist the Coordinator in maintaining an editorial calendar for concerts, recruitment pushes, and faculty/student spotlights. Stay informed about upcoming performances or special projects that warrant short‑form video capture.
• Short‑Form Video Capture & Editing – Film quick, viral‑oriented clips during rehearsals, backstage moments, or live events—focusing on behind‑the‑scenes insights and high‑impact visuals.
• Social Media & Email Assistance – Draft social media post copy (Instagram, Tik Tok, Facebook) to accompany videos and short‑form content; schedule them using provided tools. Design or edit email marketing materials promoting upcoming events, then measure open rates and engagement under the Specialist’s guidance.
• Copywriting & Proofreading – Draft short‑form copy for social, web, and email, ensuring messaging reflects Baylor’s brand voice. Spot‑check grammar, style, and alignment with School of Music messaging before final publication.
• Print & Design Coordination – Collaborate with the Coordinator to gather images or text for posters, brochures, or other collateral. Help design in Canva or similar platforms, maintaining brand consistency on color, fonts, and layout.
• On‑Location Assistance – Attend select concerts, rehearsals, or promotional events to capture spontaneous, engaging moments on video or as photos for later campaigns. Serve as a liaison with faculty and student performers for quick interviews or cameo appearances in short‑form content.
• Data Tracking & Reporting – Gather basic analytics (social engagement, video views, watch time) to share with the Coordinator. Recommend small improvements or content angles for future campaigns based on performance metrics.

• Enrollment:
  Currently enrolled as a Baylor undergraduate or graduate student, ideally studying Marketing, Communications, Film/Media, or a related field.
• Video & Digital
  
  Skills:
  
  Familiarity with basic video shooting (phone or DSLR) and editing in easy‑to‑use software (Premiere, iMovie, etc.). Comfortable with social apps (You Tube Shorts, Instagram Reels) for short‑form, viral content.
• Writing & Editorial Strength:
  Ability to craft concise copy, engaging hooks, and social post captions that fit the Baylor brand. Detail‑oriented with proofreading or editing tasks.
• Organized & Flexible:
  Willingness to shift between tasks—from filming quick behind‑the‑scenes footage to scheduling posts and emails. Capable of meeting deadlines, even with last‑minute performance updates or event changes.
• Collaborative Mindset: A team player who openly communicates with the Coordinator, the streaming professional team member, and other staff/students. Receptive to feedback, with a desire to learn from more experienced marketing professionals.
• Passion for Music & the Arts:
  Genuine enthusiasm for supporting the School of Music’s mission, capturing its vibrant performance culture and sharing it with wider audiences.

• Creativity:
  Thinks outside the box for quick, engaging video concepts and story angles, especially for short‑form mediums like Reels or Tik Tok.
• Adaptability:
  Ready to pivot on short notice—capturing a spur‑of‑the‑moment jam session, addressing new event details.
• Communication
  
  Skills:
  
  Clear in asking questions, relaying project status, and suggesting new ideas to Coordinator.
• Initiative:
  Take ownership of video shoots, short edits, graphic design or micro‑campaigns without constant supervision.

• Provide marketing and communications support to assigned area of responsibility.
• Assist with various projects, activities or tasks related to marketing and communications.
• Support marketing and communications strategies and perform duties accordingly.
• Exhibit a willingness to take initiative and work independently and collaboratively.
• Ability to comply with University policies.
• Maintain regular and punctual attendance.

Work Location:

Roxy Grove

Work Address: 624 Speight Ave

• Job Identification: 19199
• Job Category:
  Student - Undergraduate
• Posting Date: 08/12/2025, 02:01 PM
• Job Schedule:
  
  Part time
• Locations: 624 Speight Avenue, Waco, TX, 76706, US