Field Market Manager

**** IMPORTANT:
The ideal candidates is located in the Charlotte or Raleigh, NC area ****

The Field Market Manager is a market specialist responsible for developing a designated territory across new and existing product offerings in North Carolina and Virginia. The primary focus will be on building key retail and on-premise relationships while executing merchandising, staff training, and consumer tastings. The FMM will work closely with distributor sales teams to drive distribution and sell-through of the WSBC portfolio.

As both North Carolina and Virginia are control states, this role requires familiarity with—or the ability to quickly learn—the unique dynamics of working within state-controlled ABC systems, including navigating state listing processes, ABC store relationships, and compliance requirements specific to these markets.

• Foster relationships with distributor reps, managers, and merchandisers.
• Conduct sales seminars at distributor sales meetings.
• Work with and train distributor sales teams on product knowledge and sales techniques, including on-premise, off-premise, and chains.
• Sell new and expanded distribution to off-premise and/or on-premise accounts.
• Target designated account lists both individually and in partnership with distributors to maximize distribution, shelf presence, displays, cold box, and secondary locations.
• Develop and maintain relationships with ABC store managers and staff in both North Carolina and Virginia to ensure optimal product placement and visibility within state-controlled retail environments.
• Understand and navigate control state listing processes, pricing structures, and promotional opportunities unique to the NC ABC Commission and Virginia ABC Authority.
• Utilize iDig and Karma to plan, record, and follow up with sales calls and business planning.
• Merchandise each account in accordance with brand standards set forth by WSBC.
• Conduct store-level tastings, on-premise seminars, and participate in event marketing opportunities to drive velocity for brands.
• Spend 80–90% of the time in the market calling on accounts.
• Build and maintain relationships with key accounts to increase distribution and drive brand volume.
• Serve as a Brand Ambassador for the portfolio in the marketplace.
• Pre-plan weeks and days in advance in order to work their plan.
• Keep all POS up to date, organized, and available daily for each retail visit.
• Execute sales strategies and plans for the assigned area, considering market conditions, distributor alignment, and competition.
• Other duties as assigned.

• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent sales, negotiation, and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to provide honest and constructive feedback.
• Ability to have difficult conversations when needed.
• Ability to function well in a high‑paced and at times stressful environment.
• Excellent situational awareness
• Ability to make decisions quickly and change direction when needed.
• Proficient with Microsoft Office Suite or related software.

• Valid Driver’s license.
• Be at least 21 years of age.
• Between 1-5 years related experience required.

• Regular short/long distance driving to customers and vendors.
• Must be able to lift up to 50 pounds at times to merchandise products.
• Occasional overnight short/long distance travel to out of state crew drives, customers, or meetings.