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Demand Generation Lead
Job in
West Falls Church, Fairfax County, Virginia, USA
Listed on 2026-03-05
Listing for:
Kastle Systems International, LLC
Full Time
position Listed on 2026-03-05
Job specializations:
-
Sales
Sales Development Rep/SDR, B2B Sales
Job Description & How to Apply Below
Overview
Demand Generation Lead
Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.
This is a senior, hands‑on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.
ResponsibilitiesWhat You’ll Do
- Own marketing-sourced pipeline targets
- Design and manage the full funnel from first touch to SQL
- Partner weekly with Sales leadership on lead quality and conversion
- Build and prioritize demand programs across inbound and search
- Set attribution, reporting, and performance benchmarks
- Be hands‑on in Hub Spot early while building leverage through the team
What We’re Looking For
- 8–12+ years in B2B demand generation
- Experience in enterprise, SaaS, Prop Tech, or CRE‑adjacent businesses
- Deep Hub Spot experience
- Strong operator mindset: metrics > activity
- Comfortable influencing sales leaders and executives
This role is not about “leads.” It’s about
pipeline and revenue impact
.
At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Aff…
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