Group Sales Manager
Listed on 2026-03-02
-
Sales
Business Development, Sales Manager
Massanutten Resort
Mc Gaheysville, VA 22840, USA
Job Summary
The Group Sales Manager is a senior-level revenue driver responsible for aggressive prospecting, new client development, and large-scale group acquisition. This role is outward-facing and focused on expanding Massanutten’s group profile regionally and nationally.
This individual builds a pipeline, secures multi-year contracts, and drives group revenue growth to support Waterpark Hotel expansion and long-term lodging performance.
Primary Objectives- Generate measurable net-new group revenue
- Expand geographic and segment penetration
- Secure multi-year and high-value contracts
- Increase group room nights, group Rev Por & Trev Por
- Develop third-party sourcing firm relationships
- Develop and maintain active prospect list
- Identify new vertical markets
- Build relationships with:
- Meeting planners
- Youth sports organizations
- Associations
- Corporate accounts
- Faith-based organizations
- DMO partners
- Conduct site visits and property tours
- Secure new and recurring group business contracts
- Meet and exceed monthly and quarterly targets
- Secure new business contracts
- Expand existing accounts
- Negotiate pricing and multi-year agreements
- Maintain CRM hygiene
Provide weekly prospecting and pipeline updates - Monitor conversion metrics
- Attend industry events
- Travel for business development
- Represent Massanutten externally
- Net new revenue generated
- Group room nights growth
- Group Rev Por and Trev Por growth
- Site visits booked
- Valid driver’s license and approved driving record
- Availability to travel within and out of the state, staying overnight on occasions
- Excellent verbal and written communication skills
- Excellent customer service and negotiation skills
- A high degree of accuracy and attention to detail
- Proficient in Microsoft Office programs
- Ability to work independently and as a team in a fast‑paced environment
- 7-10 years of experience in Sales
- 7-10 years of experience in Hospitality
Monday–Friday, weekends and holidays as needed
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).