Director of Equipment & Rental Sales

Imagine a more lucrative, director-level leadership career with a high performing heavy equipment dealership group that is already at the top of their industry. Experience greater pride and personal satisfaction as you help locations with an already high market share grow even more providing you incredible income potential.

Excel Equipment
, Virginia’s premier CASE construction equipment dealer, is seeking a Director of Equipment & Rental Sales to join their team in the Fishersville, VA area.

If you have at least 5 years of experience in heavy equipment sales/rental sales
, Excel Equipment wants to hear from you.

In this critical role, you will be overseeing the management of all Equipment Sales & Rental for Excel Equipment. Leading, developing, and maximizing our market opportunities and developing solution-oriented customer relationships built on the strength of our company.

• Industry-leading compensation:
  Starting between $125,000 – $150,000/yr
  , or more based on sales and rental performance.
• Strong benefits package – Includes multiple health plans to choose from with great coverage, dental, shortand long-term disability, optional insurances, 401k with match, generous PTO, 6 paid holidays.
• Stability – Excel Equipment sells and supports CASE, a leading manufacturer of construction and heavy equipment. Join an established dealer that has been in business since 1981, over 800 employees with 10 locations serving the mid-Atlantic market.
• High visibility role: You will be reporting directly to our Vice President and working alongside various other departments. Your hard work will never go unnoticed.
• Family-owned – Get to know the owners of the company! See how active they are within the organization and how much they care about their employees.
• Fun environment – Enjoy spending time with your colleagues outside of work with outings, baseball games, lunches, Christmas parties, and trips to Busch Gardens.

• Develop an annual operating plan, branch, and company sales forecast. Estimating the total unit sales & rental, gross and operating profits as well as managing expenses for the new-and-used sales departments.
• Plan, support, and manage your Sale team to maximize our sales and rental targets and opportunities. Track sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Daily managing and driving the customer call process with our sales and rental team. Regularly traveling with andengagingthe customer sales cycle byparticipatingin multiple customer sales & rental calls weekly.
• Able to support key equipment customers with specifications, design, and procurement of units.
• Hiring andmonitoringthe performance of the sales & rental team, holding sales meetings, and conducting sales training.
• Overseeing the marketing and products of both equipment sales and rental as well as reviewing and approving all promotions before they are finalized.
• Understand our competitors andidentifyopportunities. Conduct regularly scheduled Sales meetings (weekly or bi-weekly) to include market information, analysis, other departments,sales objectives, clear follow-ups, andmanufactureinformation to strengthen the performance of the sales and rental team.
• Developing short and long-range advertising plans, sales promotions, staffing needs, rentalpromotionsand compensation plans for proper approval.
• Establishes sales objectives by forecasting and developing annual sales quotas for markets. Projecting expected sales volume and profit for new equipment and rental.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Manages the expenses of the sales department and ensures compliancetoour company policies.
• Works closely with the equipment rental manager to build and grow our rental fleet with the correct machines to meet the demand of the market.
• Responsible for the fleet and financialutilizationof the dedicated rental fleet.
• Supports the sales team with trade in evaluations andestablishthe book value for each machine.
• Maintains professional and technical knowledge by attending educational workshops andmaintainingsales management training as outlined by our manufacturers.
• Contributes to team effort byaccomplishingrelated results as needed.
• Works closely with the Director of Parts and Service toward common goals, customer support, and seamless communication to strengthen the dealership across all departments.
• Other duties as assigned to support our company’s success and to offer the best customer experience.

All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.