Technical Sales Manager | East Coast

Job Description

The Technical Sales Manager at BASX is responsible for driving sales growth and market expansion within an assigned geographic territory and assigned representatives. This role manages relationships with manufacturer representatives, distributors, and key customers to promote BASX’s Datacenter products and solutions. The manager develops and executes regional sales strategies aligned with company goals, ensuring customer satisfaction and revenue targets are met.

This position plays a critical role in representing BASX’s brand and delivering value to commercial and industrial clients.

• Develop and implement regional sales strategies to achieve revenue and growth targets
• Manage and support manufacturer representatives and distribution partners
• Identify new business opportunities and expand BASX’s market presence
• Build and maintain strong relationships with key accounts and decision-makers
• Coach representative leaders in ways to strengthen their businesses and results
• Support representative sales efforts with input on customer account plans and assist with sales and technical strategies
• Provide technical product support and training to sales partners and customers
• Monitor market trends, competitor activity, and customer feedback
• Collaborate with internal teams including engineering, marketing, customer care, and AAON business unit sales leaders
• Prepare sales forecasts, reports, and presentations for senior leadership
• Represent BASX at trade shows, industry events, and customer meetings
• Own the customer experience of representatives and our customers, working across internal teams to ensure we collectively address customer concerns, resolve issues promptly, and ensure positive customer experience

• Bachelor’s degree in Business, Marketing, or Engineering or related field
• MBA or advanced degree in a technical or business discipline is preferred

• Proven experience in B2B sales, preferably in datacenter cooling HVAC or industrial equipment or any combination of education and experience, which would provide an equivalent background
• Strong knowledge of HVAC systems, applications, and industry standards
• Excellent communication, negotiation, and presentation skills
• Ability to analyze sales data and develop actionable strategies
• Proficiency in CRM tools and Microsoft Office Suite
• Willingness to travel extensively within the assigned region

• Ability to travel up to 50–75% of the time
• Visual and auditory acuity for presentations and customer interactions
• Mental focus for planning, analysis, and decision‑making
• Ability to manage multiple priorities and meet deadlines

• Communicates effectively in written and spoken form.
• Possesses excellent interpersonal relationship skills.
• Exhibits good decision making and analytical problem solving abilities.
• Demonstrates strong multi‑tasking capabilities and organizational skills.
• Works effectively in a team environment.
• Works effectively in a fast‑paced high‑pressure environment.

• Lift up to 50lbs.
• Sit or stand for up to 95 percent of work hours.
• Periodic visits to the manufacturing facility with seasonal hot and cold temperatures, dust, and some chemical fume exposure.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions.

The company reserves the right to revise this job description at any time. The employee must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations may be made to enable employees with disabilities to