Marketing Strategy Manager - Non-Residential

Overview

The Marketing Manager - Non-Residential Customer Groups is responsible for owning the marketing strategy for the assigned verticals / customer groups to profitably generate new customers, grow share of wallet, reduce churn, and improve customer loyalty. This position leads customer marketing communications and engagement programs aligned with the business group, category management and our field / branch network. The Marketing Manager works closely with all partners to understand overall goals and revenue targets and builds measurable marketing programs that generate awareness of our brand, and drive demand and growth of Ferguson services and products for new and target accounts.

This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy. Some travel of up to 15% to the corporate offices as required.

The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s non-residential business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives.

• Planning and Strategy
  • Possess a strong understanding of the non-residential markets, including customer needs, buying behaviors and project-driven sales environments.
  • Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends and guidelines to ensure the company's marketing efforts are innovative and effective.
  • Demonstrate a thorough understanding of assigned Non-Residential customer groups, including strategic objectives, business models, customer segments, supplier relationships, strategic brands, sales motions, and value propositions.
  • Build measurable marketing programs across channels and segments aligned to the customer lifecycle, supporting sales teams, driving customer loyalty, generating revenue, and promoting Ferguson’s value proposition.
  • Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, trade shows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business.
  • Work closely with the business to acquire new customers and grow loyalty, prevent churn, and increase market share using a broad range of marketing strategies and tactics, partnerships, and customer data.
  • Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process.
• Leadership
  • Understand the business group’s performance, objectives and roadmap in order to contribute to business planning at the executive level and translate to a marketing strategy consistent with the organization's product / category / supplier strategy.
  • Participate in regular business reviews with executive leadership and strategic teams and ensure the alignment of the marketing plans to objectives, performance results and goals.
  • Responsible for making moderate to significant improvements of processes, systems, policies, or products to enhance performance of marketing campaigns drawing from analysis of sales and customer data, performance reporting and prior experience.
• Communication and Collaboration
  • Serve as the primary communicator – within Marketing, for the business and strategic department partners – for marketing strategy and initiatives for the non-residential business. Establish and communicate campaign targets, objectives, and goals and set performance expectations aligned with capabilities and budget.
  • Partner with Category Management, Own Brand Marketing, Customer Group leadership, and Brand teams to understand key initiatives for the enterprise and the residential…