Sr. Content Strategist

UVA Health is seeking a highly skilled and experienced Senior Content Strategist to join its Office of Strategic Marketing and Communication.

As a Senior Content Strategist, you will work closely with internal stakeholders, including marketing managers, communications specialists, and designers, and liaise and support administrative stakeholders across the Health System to develop cohesive and impactful content that aligns with our organizational goals and objectives.

• Develop and implement comprehensive content strategies that align with our marketing objectives, ensuring consistency and coherence across all communication channels.
• Conduct thorough research and analysis to understand our target audiences, their needs, and preferences. Utilize data-driven insights to inform content decisions and optimize engagement.
• Oversee the creation, editing, and publication of compelling content across various channels, including website, social media, email marketing, and print materials. Ensure content is engaging, accurate, and adheres to brand guidelines.
• Implement SEO best practices to maximize the visibility and discoverability of our content. Continuously monitor and optimize content performance based on analytics and user feedback.
• Collaborate with cross-functional teams (internal and external to the Office of Strategic Marketing and Communication), to ensure seamless integration of content strategies and supporting business operations initiatives.
• Stay up to date with industry trends, emerging technologies, and best practices in content strategy and digital marketing. Identify opportunities for innovation and continuous improvement.

• Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience: Minimum of 8 years of experience in content strategy, content marketing, or a related role required, preferably within a healthcare or academic setting.
• Proven experience in developing and implementing successful content strategies that drive engagement and achieve measurable results.
• In-depth knowledge of digital marketing, SEO, content management systems, and analytics tools.
• Licensure: None required.
• Physical Demands: This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The starting base rate for