Senior Attorney, Children's Advertising Review Unit

Senior Attorney, Children’s Advertising Review Unit

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.

We are a non‑profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self‑regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self‑regulation, we are currently operating more than twenty globally recognized programs that have been helping enhance consumer trust in business for more than 50 years.

Our programs provide third‑party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in areas such as advertising, child‑and‑teen‑directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.

The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, was established in 1974 to support self‑regulation in the advertising industry and promote responsible advertising to children. We help companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising, and ensure that, in an online environment, children’s data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, we seek change through the voluntary cooperation of companies and, where relevant, enforcement action.

• Monitor and evaluate child‑directed advertising online, on TV, in print and all other media, to assess compliance with CARU's guidelines.
• Monitor and evaluate websites and online services including apps and IoT products for compliance with CARU Guidelines and COPPA.
• Provide pre‑clearance for CARU Supporters of child‑directed advertising in all media, and of websites and apps prior to dissemination to public. This involves detailed assessment of all stages of media including but not limited to concepts, storyboards, rough cuts, websites, and mobile apps in BETA format. Provide detailed guidance to Supporters of any changes that need to be made to ensure compliance.
• Conduct investigations of non‑compliant advertising or online data privacy practices. Draft, revise and edit publishable decisions with determinations and recommendations for CARU's cases. Research CARU, NAD (self‑regulatory precedent) FTC, CPSC and other legal precedent as well as applicable statutes and regulations and apply relevant principles to the facts of each case.
• Correspond, consult with, and conduct in‑person, virtual and phone meetings with company representatives from major advertisers, in‑house and outside counsel, and scientific and marketing experts to review and critique their legal arguments, jurisdictional issues and assess and evaluate any supporting evidence.
• Prepare substantive presentations on relevant topics in the children's industry for CARU's online and in‑person events and non‑CARU events. Participate in the selection of topics, key‑note speakers and other CARU event agenda items. Seek out speaking engagements for CARU.
• Review legal journals, trade publications and periodicals; attend seminars and conferences to keep abreast of emerging trends, new technology and recent developments in the law. Keep up on trends in child‑directed marketing and academic literature.

• JD with 7+ years of experience as a practicing attorney
• Member of the bar of a relevant jurisdiction
• Background in advertising and/or online data privacy law
• Strong familiarity with social media platforms
• Excellent time management skills and ability to thrive in a dynamic, fast‑paced environment
• Strong attention to detail, analysis, and problem‑solving skills
• Excellent written and verbal communication skills
• Excellent internal/external…