Data Platform Marketing Manager - SELECT

Location

Our Data Platform Marketing Manager - SELECT by DoiT will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state—from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.

With decades of multicloud experience, we have specializations in Kubernetes, GenAI, Cloud Ops, and more. An award‑winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.

The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission‑critical for modern cloud and data teams.

This role sits at the intersection of:

• Snowflake & Databricks optimization
• Data lake cost governance
• Performance and cost efficiency for enterprise data workloads

You are accountable for turning strategy into measurable revenue impact. Read more about SELECT.

• Business Unit GTM Strategy & Centralization
  • Serve as the primary marketing lead for the SELECT / Data Platform business unit
  • Translate revenue targets and expansion goals into a unified quarterly marketing strategy
  • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
  • Shape economic narratives around data platform waste reduction and performance optimization
  • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
  • Ensure SELECT positioning is clearly differentiated in the data optimization market
• Integrated Campaign Strategy & Execution
  • Growth and Digital
    • Paid search around Snowflake optimization
    • Linked In targeting for data engineering and Fin Ops leaders
    • Retargeting strategies tied to data workload interest
    • SDR campaign enablement and follow‑up strategy
  • Content
    • Data platform optimization guides
    • Data lake cost efficiency playbooks
    • Case studies showing measurable cost reduction outcomes
    • Economic value narratives tied to cost savings
  • Creative
    • Campaign themes for data optimization
    • Visual positioning aligned to enterprise data workloads
• Data Workload Demand Generation
  • Data Platform digital campaigns
  • Data platform optimization webinars
  • Executive round tables for data and Fin Ops leaders
  • Campaign landing pages tied to measurable cost outcomes
  • Content programs built around “data platform optimization”
• Drive performance against
  • Marketing sourced pipeline
  • Customer expansion
  • Cost per qualified meeting
  • Pipeline velocity
• Webinar & Thought Leadership Strategy
  • Develop quarterly thought leadership themes around data efficiency
  • Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
  • Align with Product and BU Sales to highlight roadmap and innovation
  • Ensure conversion from registrant to opportunity is structured and measurable
• Performance & Revenue Accountability
  • Partner with Content, Growth, Sales, and Rev Ops to create visibility into
    • Cost per lead and cost per meeting
    • Conversion to opportunity
    • Pipeline contribution / influencing revenue
    • Continuously refine programs based on performance data and economic outcomes.
• This role thinks in revenue impact, not campaign volume.

• A clearly articulated quarterly GTM strategy…