Asst Director Law Admissions​/Marketing

Position Summary:

You must attach a resume and cover letter to be considered for this position

The Assistant Director of Admissions serves as an essential member of the Law School and University team and has direct reporting responsibility to the Associate Dean of Admissions. This individual works as part of our Law School Admissions team to annually recruit a highly select and diverse student class and plays an integral role in all aspects of the Law School's admissions process, including recruitment, evaluation, and selection of applicants for admission to the J.D., Transfer, and Visiting programs.

They have primary responsibility in planning and executing admissions events, and play a key part in the development and implementation of admissions communications strategy.

This position participates in new and strategic goal setting to increase applications, develops and establishes relationships with community, governmental agencies and law school entities to promote Richmond Law, and provides advising services to prospects, applicants, and prelaw communities.

Job Duties/Responsibilities:

Marketing and Communications - 30%

• Coordinate with the Director and Office of Communications to create and implement national marketing and communications plan.
• Participate in the development of print and digital marketing materials.
• Monitor and manage the communication flow to specific student groups with the assistance of the Director.
• Serve as liaison between Office of Admissions and campus communications partners, including ESCRMS office.
• Perform data collection and analysis on communications; recommend improvements.
• In partnership with the Director, develop and implement communications strategies to educate pre-law advisors on the law school profile.

Recruitment & Enrollment Management - 30%

• Represent Richmond Law at recruiting events throughout the country and internationally and maintain reports of various recruitment events.
• Provide application guidance and assistance to prelaw students and prelaw professionals. Communicate with admitted students about their acceptance to Richmond Law, and answer any questions the admitted student may have.
• Respond to inquiries regarding all facets of the admissions process. Aid prospects through the extensive process of applying to our law school via LSAC. Counsel applicants and prospective applicants on procedures, policies, and status of an application.
• Manage all on-campus events for both prospective and admitted students.
• Manage the prospective student visits and processes from start to finish, including facilitating engagement between the prospective students and Admissions Staff as well as other members of the Richmond Law Community (e.g., faculty, students, other campus departments). Track all visits and analyzes year end data for future strategic planning.
• Develop website content for Admissions, Admitted Students, and Waitlisted student pages. Coordinate with Office of Communications to implement content.
• Develop and implement yield programming such as Admitted Students Days and local or regional welcome receptions.
• Create and manage all activity for the incoming class student Facebook page. Manage any future social media platforms.
• Coordinate with financial education companies to develop programming for prospective and admitted students.
• Review J.D. applications thoroughly; interpret and evaluate the academic credentials of law school applicants; administer admission decisions in conjunction with the Associate Dean of Admissions. Serve as a voting member on the J.D. committee to make admissions decisions and award scholarships; establish processes and activities to increase the quality and quantity of law school students and ensure a diverse and well-qualified entering class.

Visitor Experience - 25%

• Create and manage outreach events and programs in an effort to market and advertise our law school.
• Coordinate private visits with student groups, undergraduate faculty and administrators, international groups, and prelaw advisors. Ensure successful implementation of these recruiting events. Strive to bring in quality students while reaching statistical goals for the year.
• Develop outreach plan and execute outreach to hundreds of Pre-law Advisors and campus Pre-law (PAD) Organizations soliciting invitations to speak to prelaw students on campuses around the country and internationally. Execute outreach to other non-traditional groups interested in law. Work with connections of alumni to develop more outreach programs.
• Develop and implement new pipeline programs in conjunction with faculty and prelaw advisors on undergraduate campuses. Focus on pipelines for marginalized, underrepresented, and otherwise non-traditional students to law school.
• Monitor and manage the communication flow to applicants, undergraduate career centers, and pre-law advisors.
• Develop and recommend operating policy and procedural improvements for outreach to the Associate Dean by assisting in problem solving, project planning and…