Creative Social Media Manager; Social Content Lead

Fairfax Egg Bank, a subsidiary of the Genetics & IVF Institute (GIVF), is the leader in frozen donor eggs, partnering with over 450 clinics worldwide. Our rigorous donor screening protocols, scientific excellence, and commitment to compassionate care make us a trusted choice for clinics and families. We're proud to support diverse paths to parenthood, including LGBTQIA+ families, and offer unmatched service from start to finish.

• The marketing team is seeking a Creative Social Media Manager (Social Content Lead) who brings strong creative instincts, excellent visual taste, and no shortage of content ideas.
• This role is responsible for shaping how Fairfax Egg Bank shows up on social, through compelling video, cohesive campaigns, and consistent storytelling across platforms like Instagram and Tik Tok.
• You will work closely with the marketing director and marketing manager, who set overall strategy, and a marketing project specialist who supports timelines, organization, and workflows.
• This is a hands-on role for someone who loves making things, experimenting with formats, and turning ideas into polished, platform-native content.

The Social Content Lead will own the creative execution of Fairfax Egg Bank’s organic social presence, with a strong emphasis on short-form video and campaign-driven storytelling. All organic content will inform our paid ads strategy.

• Concept, create, and execute original social media content for three different audiences: donors, intended parents, and clinics.
• Own short-form video creation end-to-end, including filming, editing, audio selection, captions, and pacing (experience with adobe express, Canva, Kapwing, or similar preferred)
• Ensure all content aligns with brand voice, visual identity, and messaging standards
• Stay current on platform trends, cultural moments, and evolving best practices
• Build on top of our privacy-first UGC strategy for our donor program

• Execute our refreshed brand voice across all social channels.
• Build a responsive commenting strategy, engaging where needed and even replying with pre-approved language on confrontational comments.
• Track social listening, gaining a deeper understanding of current brand sentiment from our audiences.

• Manage day-to-day organic social publishing, including scheduling, captioning, and content optimization.
• Test new creative formats and storytelling approaches, iterating based on evolving video trends and performance insights.
• Prepare weekly and monthly social reporting to be presented across the organization. Provide suggestions on how the brand can improve based on performance metrics.
• Collaborate closely with a project specialist who supports timelines, asset organization, and workflows.
• Work cross-functionally to ensure content is delivered on time and aligned with broader marketing efforts.
• Partner with our scientific team to create education video series.
• Participate in creative reviews and planning sessions to align social content with brand priorities.
• Inform and influence paid ad creative based on organic performance and content learnings.

• 4–6+ years of experience managing and creating content for brand social media accounts, with a strong portfolio of short-form video work
• Monthly or Quarterly on-site visits to HQ in Fairfax, Virginia

• Strong proficiency in short-form video editing tools (Cap Cut, Adobe Express, Final Cut Pro, Kapwing, Canva, or similar)
• Experience creating platform-native content for Instagram and Tik Tok
• Strong understanding of visual storytelling, pacing, and tone
• Familiarity with social scheduling and publishing tools

• Highly creative, content-first mindset with strong creative judgment
• Excellent visual taste and attention to detail
• Ability to take ideas from concept through execution independently
• Collaborative, adaptable, and excited to build a new focus within a fast-paced environment
• Clear communicator who can give and receive creative feedback constructively to both internal and external partners

• Background in healthcare, consumer…