Designer, Graphic Designer, Fashion Design​/ Tailoring

A performance and lifestyle apparel brand is seeking a full-time Women’s Product Designer to help drive the future of its women’s athleisure and performance apparel. This role blends trend-forward creative design with strong technical execution, ensuring each garment serves a clear purpose and resonates with the customer.

Location:

Charlottesville, VA (Fully onsite)

• Partner with design leadership to build cohesive, story-driven seasonal collections
• Develop seasonal color palettes aligned across women’s and men’s assortments and shared fabrics
• Apply color, print, and graphics to create strong visual narratives and merchandising stories
• Translate brand values, seasonal concepts, and customer insights into compelling product storytelling
• Conduct market and trend research within women’s performance and athleisure categories
• Analyze competitor product and sales data to identify opportunities and white space
• Create detailed CADs and support tech pack creation for production-ready handoff
• Collaborate with Technical Design during fit sessions to refine silhouette, proportion, and construction
• Maintain design intent from initial proto through final production
• Select and apply prints, patterns, and graphics aligned with brand aesthetic

• Bachelor’s degree in Fashion Design, Apparel Design, or equivalent experience
• 3+ years of experience in women’s performance, athleisure, or active wear design
• Experience designing full collections from concept through production
• Strong understanding of garment construction, fabric behavior, and technical design fundamentals
• Proficiency in Adobe Illustrator, Photoshop, or similar design software
• Experience creating or contributing to detailed tech packs
• Strong eye for color, proportion, and fit
• Ability to work cross-functionally in a fast-paced environment
• Print and pattern design experience preferred