Multimedia Content Developer Marketing Department

Overview

Multimedia Content Developer–Marketing Department

This Multimedia Content Developer executes the company's multimedia content strategy, which includes planning, creating, and distributing content like videos, blogs, and social media posts across various platforms. Key responsibilities include managing the content calendar, ensuring brand consistency, optimizing content for SEO, and analyzing performance data to improve strategies. This role requires a blend of creativity, project management, and analytical skills to align content with marketing objectives and drive engagement.

Ideal candidate is a digital storyteller who plans, creates, and publishes engaging video, image, and text content across various social media platforms to build brand awareness and connect with an audience. Their responsibilities include developing content strategies, filming and editing videos, writing copy, analyzing performance metrics, and staying current with social media trends to meet brand and marketing goals.

This role blends creativity with strategic thinking, involving tasks like conceptualizing ideas, writing, video and audio production, and editing. Producers collaborate with other teams, analyze data to optimize content, and must stay current on digital trends to meet brand objectives and audience engagement goals. Enjoys planning and participating in community events and has the ability to work a flexible schedule when needed.

• Filming, editing, and producing short-form and long-form videos
• Creating reels, You Tube videos, ads, and promotional clips
• Managing video content calendars, storage, and posting
• Ensuring brand consistency in visuals and messaging
• Develop instructional training product videos
• Company commercials and advertising for clients, sponsors, and more

• Managing accounts across platforms (Instagram, Facebook, You Tube, Linked In, Google, etc.)
• Scheduling and posting content
• Copywriting for captions
• Tracking analytics and performance
• Engaging with followers and responding to comments/messages
• Developing content strategies
• Ensuring brand consistency in visuals and messaging

• Establish and maintain effective public relations, raise company awareness, and employee morale. Engage with followers and customers; resolve customer inquiries.
• Maintain budget guidelines and prepare quantitative information to gauge promotions and events. Collect marketing data and compile reports on campaign effectiveness.
• Research merchandise and promotional materials for events and company annual meetings. Organize marketing materials for events, including setup, takedown, and storage of displays.
• Work with media and product managers to ensure the quality and success of campaigns and tradeshow events (scheduling, material development, packaging, booth, and display set up, etc.)
• Work with executive and product managers in developing, implementing, distributing, and evaluating new products.
• Development and implementation of educational and training resources for employees and customers.
• Collaborate on promotional ideas (contest details, rules, and procedures) and execution of tactics.

• Develop and implement a social-media strategy across platforms (Instagram, Facebook, You Tube, Linked In, etc.) aligned with marketing goals
• Manage and produce multimedia content (videos, photos, graphics) as part of brand storytelling.
• Plan, shoot, and edit video content for platforms such as Facebook, Instagram Reels, You Tube Shorts/long-form
• Oversee content scheduling, posting cadence, and maintain consistent brand voice across channels
• Oversee production of the company’s television channel content (sports, parades, community shows, and more)
• Execute advertising sales efforts for sponsor ships of programming
• Oversee commentators for local sports
• Create a content calendar covering video, images, stories, and posts across multiple social media platforms
• Write captions, craft post copy, and design basic graphics/thumbnails as needed
• Schedule and publish posts; manage engagement — respond to comments/messages, monitor trends, and engage followers
• Track…