Product Management Lead, Marketplace Monetization

Product Management Lead, Marketplace Monetization

2U is looking for a Product Management Lead to drive the monetization strategy and roadmap for the edX Marketplace Platform. This role sits at a critical inflection point in our customer journey and business funnel, responsible for key conversion metrics. The candidate will use a data‑informed iterative approach to improve existing user flows and business outcomes.

This leader will manage and coach one or more Product Managers focused on the edX consumer subscription product, personally responsible for a robust, multi‑channel subscription engagement and retention strategy, and deliver a strategic roadmap of value‑added features. They will partner with the extended edX product organization, mobile & learning platforms teams, and a third‑party marketing vendor to harmonize monetization, engagement, and retention efforts across all channels.

The mission of the edX Marketplace team is to become the destination for ambitious learners. We invite a product leader to honor this aim.

• Define strategy, target outcomes and product priorities informed by customer and business needs.
• Collaborate with product leaders, executive leaders and cross‑functional stakeholders to evangelize and align product strategies with broader company goals.
• Manage a small team of Product Managers to help them grow, achieve their goals and deliver on the product strategy.
• Create comprehensive roadmaps to deliver critical customer and business goals.
• Lead execution against your strategy and roadmap, balancing big swings and rapid experimentation. Measure and communicate impact, adjusting course as needed.
• Develop and manage goals, including revenue targets. Monitor key performance indicators and financial metrics related to product performance.
• Interact directly with learners, educators, other product managers, and stakeholders to understand emerging product needs and capture these in product memos, demos, and executive presentations.
• Define the engineering backlog, technical requirements, and product features and lead a cross‑functional team of engineering, data science, UX, and others to design solutions and deliver results.
• Represent your team and work with 2U leadership, the broader company, and external stakeholders.
• Use your own product to develop empathy for your customers.
• Bring strong product leadership, mentor other product managers, and promote a product‑led, outcome‑oriented organization.

• 7+ years as a Product Manager with 3+ years managing and coaching other Product Managers.
• Experience with a consumer subscriptions model, and/or B2C eCommerce.
• Experience with marketplace products and marketing technology.
• Demonstrable progress driving real outcomes for customers and the business.
• Experience developing and progressing Product Management talent while advancing team’s work.
• Empathy for our customers and relentless focus on improvement. Customer obsession, continuous feedback, problem‑solving for business benefit.
• Effective partnership with engineering, UX, data science and multiple stakeholders to develop and deliver on an outcome‑oriented product strategy.
• A proven data‑informed iterative approach, crafting audacious hypotheses, investing in experimentation, comfortable with ambiguity.
• Able to create, own, and execute outcomes‑based roadmaps, focused on outcomes, not solutions. Flexibility to pivot quickly if value is lacking.
• Action‑driven mindset – value progress over perfection.
• Strong cross‑team collaboration, alignment, conflict resolution, negotiation, and presentation skills.
• Proven experience inspiring, motivating, aligning and conveying complex concepts to diverse audiences.
• Growth mindset – continuous learning and improvement to scale impact.

• Experience with Conversion Rate Optimization, customer acquisition in complex markets.
• Understanding of growth models and loops, A/B testing, and product analytics.
• Experience managing or coordinating with outside vendors and partners.
• Familiarity with online higher education.

This is a hybrid position requiring 2‑3 days per week at our office in Arlington, VA.

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