Business Development Associate

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About The Role:

We are seeking a motivated, strategic, and analytically minded Business Development Associate to join our Corporate Business Development team. This junior-level role is ideal for someone with foundational experience in a professional services or marketing organization who is eager to sharpen their demand-generation, prospecting, and pipeline-management capabilities. You will work closely with North America regional leadership to help accelerate growth by translating buyer intent insights into action, enabling consultants to originate new relationships, and maintaining a high-quality pipeline of opportunities with senior-level prospects.

You will collaborate with Marketing, Commercial, and Consulting teams to drive a coordinated, modern, and insight-led approach to business development.

• Demand Generation & Buyer Intent Activation (40%)
  • Monitor, interpret, and action buyer-intent signals from prospective and current enterprise accounts using platforms such as Eloqua, Zoom Info, Dynamics 365, and Teams.
  • Identify meaningful engagement triggers (content interactions, account surges, persona-level engagement, competitive signals) and convert them into outreach recommendations or follow-up actions.
  • Partner with consultants, commercial leads, and marketing teams to ensure timely, relevant, and personalized engagement with CMOs, CEOs, and other growth-oriented executives.
  • Support the creation of high-quality outbound messaging, executive briefings, and account insights that improve conversion to meetings and early-stage opportunities.
  • Track performance of intent-driven outreach and refine best practices that improve results over time.
• Consultant Network Engagement & Outreach Enablement (30%)
  • Lead and support a group of senior consultants who originate new meetings and early-stage engagements through their professional networks.
  • Provide ongoing enablement: curated content, timely insights, message frameworks, outreach cadences, and account-specific guidance.
  • Support list building, refinement, and maintenance to ensure consultants have well-prioritized and actionable prospect lists.
  • Upskill team members on CRM-enabled outreach, including Dynamics 365 hygiene, sequence management, and reporting.
  • Deliver 1:1 coaching and support to help consultants improve outreach quality, efficiency, and consistency.
  • Coordinate quarterly, in-person Outreach Acceleration Days, including agenda planning, materials, engagement support, and follow-through.
  • Foster a culture of shared celebration, continuous learning, and measurable progress across the consultant network.
• Pipeline Management & Sales Operations (30%)
  • Monitor, manage, and maintain pipeline accuracy, ensuring high standards for data quality, completeness, and prioritization.
  • Facilitate and lead the weekly pipeline review meeting in partnership with the resourcing/staffing team.
  • Follow up with opportunity owners to gather more detail on open pursuits, clarify next steps, and encourage consistent pipeline hygiene.
  • Assign priority levels to new and active pursuits based on strategic fit, buyer urgency, and likelihood of conversion.
  • Match high-priority opportunities with appropriate pursuit coaches and encourage knowledge and best-practice sharing across the pursuit coaching community.
  • Identify pursuits that should be escalated for discussion during the weekly Priority Pursuit Review and ensure all related materials are prepared.
  • Deliver pipeline insights and reporting that support forecasting, resourcing decisions, and leadership visibility.

• 3+ years of experience in a professional services, consulting, marketing, or business development environment.
• Strong analytical skills and ability to interpret data from marketing automation, CRM, and intent-signal platforms.
• Demonstrated success in working directly with senior leaders on outbound prospecting, account research, or sales enablement activities.
• Excellent writing, communication, and interpersonal skills with the ability to engage senior stakeholders with confidence and professionalism.
• High level of organization, attention to…