Demand Generation Strategist - Data Center

Eaton’s ES AMER MCO division is currently seeking a Demand Generation Strategist - Data Center. Hybrid role located in Moon Township, PA, Raleigh, NC, or Beachwood, OH.

The Demand Generation Marketing Communications Strategist is a new opportunity within Eaton’s Marketing Communications team in the ES-A (Electrical Sector-Americas). This position is responsible for segment and customer-focused marketing communications strategy and results in ES-A. The role collaborates with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns to support business growth. It requires collaboration with sales, product marketing and other marketing communications teams to ensure cohesive and effective campaign activation.

• Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across channels (digital, social and experiential) to drive pipeline momentum.
• Provide insight into global segment campaigns and leverage content created by the Segment Content Marketing and Campaigns CoE.
• Augment content to address regional requirements and challenges that drive buyers to act.
• Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted campaigns and experiences throughout the buying journey.
• Develop and drive the regional tradeshow and events strategy; lead planning meetings with stakeholders and execution teams. Work with sales leadership to align and prioritize activities to help achieve sales targets.
• Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
• Ensure lead follow-up and outbound sales messaging align to and support campaign content. Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across channels and touchpoints.
• Monitor, analyze and continually improve campaign performance, customer engagement and lead quality to support revenue growth. Represent Eaton in written and verbal communications and manage budget allocations, forecasts, and expenses.
• Collaborate with global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning, including:
• ES-A sales team: to develop a deep understanding of the target audience and support selling efforts with relevant tools and qualification metrics (AQLs/MQLs).
• Segment Content Marketing and Campaigns CoE: to provide input to enterprise-wide campaign messaging, positioning and content.
• ES-A product line marketing and product marketing communications teams: to promote products and solutions addressing customer challenges through segment campaigns.
• Marketing communications counterparts in Canada and LATAM: to share country-specific campaign activation strategies.
• Channel marketing team: to provide campaign messaging and assets to channel partners for their marketing efforts.

Basic Qualifications:

• Bachelor’s degree from an accredited institution
• Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow and sales enablement strategy
• Relocation is not available. Candidates must reside within a 50 mile radius of Moon Township, PA, Raleigh, NC or Beachwood, OH.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position.

Preferred Qualifications:

• Experience working/partnering with sales or customer-facing organizations
• Adept at analyzing digital marketing data for campaign optimization
• Experience with marketing communications strategy development
• Electrical product, market and channel knowledge
• Data center experience
• Aptitude for understanding and explaining highly technical information
• Experience with marketing technology stack tools
• Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)

• The expected annual salary range for this role is $112,500 - $165,000 a year.
• Salary information is a general guideline and based on candidate skills, experience, and qualifications.
• We are committed to equal employment opportunities for all applicants and employees.
• Eaton provides various health and welfare benefits and retirement benefits.