General Sales Manager

Goodhue Boat Company is growing and we are looking for driven, enthusiastic, and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity, gender equality, open lines of communication and believes in developing employees to their fullest potential.

We are currently hiring a Full-Time General Sales Manager to help deliver award-winning customer service and create a unique, memorable experience for our customers. This role will support the General Manager in leading and ensuring the continued success of the Sales Department at Smith Mountain Lake in Moneta, Virginia.

Job Summary:

As General Sales Manager, you’ll work closely with the General Manager to lead and elevate the Sales Department. You’ll be responsible for driving performance, developing talent, and delivering an exceptional, award-winning customer experience—from first conversation to final delivery.

This is a hands‑on leadership role for someone who leads by example, understands both sales and finance, and knows how to turn great customer relationships into long‑term success.

• Lead, coach, and mentor the Sales team to meet and exceed monthly goals
• Set sales targets, manage budgets, and forecast performance
• Analyze sales data and trends to make informed business decisions
• Oversee sales promotions, campaigns, and customer outreach
• Hire, train, and develop high‑performing Sales Representatives
• Ensure team members stay current on product knowledge and training
• Build and maintain strong relationships with key customers and partners
• Resolve customer concerns with professionalism and care
• Structure deals to maximize profitability while maintaining compliance
• Desk deals, submit financing to lenders, and close transactions
• Ensure all sales comply with local, state, and federal guidelines
• Review and audit deals post‑sale to identify opportunities for improvement
• Ensure timely and accurate funding of all contracts
• Utilize CRM and DMS systems to track performance and manage workflow
• Support additional operational needs as required

• 3+ years of sales management experience in boating, automotive, or recreational industries
• Proven ability to lead, motivate, and develop a sales team
• Strong customer service and relationship‑building skills
• Data‑driven mindset with the ability to analyze trends and results
• Experience using a CRM to manage pipelines and forecasts
• Finance & Insurance experience (marine or automotive preferred)
• Strong negotiation, closing, and problem‑solving skills
• Familiarity with Light Speed EVO (preferred)
• Knowledge of financial compliance and lending processes
• Excellent written and verbal communication skills

• Ability to lift up to 50 lbs and stand for extended periods
• Minimum of High School degree or equivalent.
• Valid Driver’s license, required.
• Boater’s license, required.
• Ability to drive pontoon, bow rider and surf boats.
• Knowledge of Malibu, Premier Pontoon, Boston Whaler and Cobalt boats (preferred)

• Base + Commission: $50,000 - $130,000

• Full‑time, year‑round

• 401(k)
• Health, Dental, and group life insurance
• Paid time off
• Employee discounts
• Flexible schedule
• Cell phone reimbursement