Lifecycle Marketing Manager; Waypoints

Lifecycle Marketing Manager (Waypoints App)

Middleburg, VA or Remote

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle. We're looking for people with drive and initiative who are excited about making great technology and a positive attitude for our service members. Come help us build meaningful solutions for the military community!

Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in‑app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

Waypoints is the next generation of the Sandboxx ecosystem, designed to guide service members and their families through every stage of military life. It brings together career tools, financial education, fitness programs, and community features in one unified app experience.

From the moment someone begins their journey into service, Waypoints helps them stay informed, make confident decisions, and connect with others who understand their path. Whether they’re planning a career move, improving their financial health, or finding support within the community, Waypoints gives them a clear direction and a trusted place to grow.

As the platform expands, Waypoints will become the digital companion for life in and around the military helping people stay connected, capable, and confident long after training ends.

We’re looking for a Lifecycle Marketing Manager to lead engagement across the Waypoints platform. You will design and optimize user journeys that move people from onboarding to deep, ongoing engagement with Waypoints features and content.

This role combines storytelling, data, and experimentation to guide users through meaningful experiences that increase retention, conversion, and lifetime value.

While we offer flexibility for remote talent, we have a strong preference for in‑person collaboration at our Middleburg, VA headquarters and offer enhanced compensation for onsite candidates.

Waypoints is growing quickly and becoming a central part of how the military community stays connected, informed, and supported. We need someone who can:

• Build journeys that deepen engagement across app features and content
• Design lifecycle programs that drive subscription conversion and renewal
• Translate behavioral data into improvements in onboarding, retention, and engagement
• Create scalable playbooks and testing frameworks for continuous optimization
• Partner with Community, News, and Partnerships to strengthen the user experience and increase subscriber value

• Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal
• Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn
• Create Multi‑Channel Campaigns: Use email, push, and in‑app messaging to guide users toward relevant features, partners, and premium experiences
• Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth
• Collaborate Cross‑Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns
• Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities

• 4 to 6 years of lifecycle marketing or CRM experience
• Proven success driving engagement and retention for a subscription‑based product
• Experience working with a mobile app and understanding mobile user behavior
• Hands‑on experience with Iterable (required)
• Strong analytical skills with experience using data to shape lifecycle strategy
• Excellent project management and communication skills
• Comfortable working across multiple teams in a fast‑moving…