Vice President of Operations

The Vice President of Operations will oversee the daily operations, staff management, and strategic growth of two garden center retail locations in Virginia Beach and Newport News. This role is responsible for ensuring operational excellence, delivering exceptional customer experiences, driving sales performance, and maintaining high standards of merchandising, horticultural quality, and customer service.

• Oversee daily operations of both garden centers, ensuring consistency in processes, policies, and customer service standards.
• Develop and implement operational strategies that improve efficiency, profitability, and customer satisfaction.

• Hire, train, supervise, and evaluate managers and staff to promote engagement, accountability, and performance.
• Schedule and allocate staff resources to meet peak business demands, with emphasis on weekends.
• Drive sales performance by ensuring effective merchandising, seasonal promotions, and high‑quality customer interactions.
• Monitor sales data and KPIs to identify growth opportunities and adjust strategies accordingly.
• Ensure plant health, inventory rotation, and merchandising standards are consistently met.
• Partner with vendors, growers, and suppliers to maintain quality and availability of products.

• Develop and manage budgets, sales forecasts, and expense control measures for both locations.
• Provide regular operational and financial reports to ownership and executive leadership.

• Maintain compliance with company policies, industry standards, and local/state regulations.
• Ensure safe working environments for employees and customers.

• Bachelor’s degree in horticulture, agriculture, business administration, or a related field. Or equivalent experience.

• Minimum of 5 years in retail management, with multi‑location oversight preferred.
• At least 2 years of direct experience in a garden center, nursery, or related horticultural retail environment.
• Restaurant experience is a plus as the employee will be overseeing two high‑volume restaurants inside the garden centers.

• Strong leadership and people management skills, with the ability to inspire and develop teams.
• Excellent business acumen with proven ability to meet sales and profitability goals.
• Solid knowledge of plant care, horticulture, and garden retail operations.
• Exceptional organizational, communication, and customer service skills.
• Ability to work weekends and extended retail hours as required.

• Proactive, adaptable, and able to work in a fast‑paced and constantly changing environment.
• Strong communication skills with the ability to lead and motivate a team.
• Passionate about providing consumers with an epic experience.

• Competitive salary commensurate with experience.
• Performance‑based bonus potential when meeting KPI requirements.
• Aggressive 401k with a 4% match.
• Employee discounts on products.
• Company Vehicle for traveling to and from sites.
• Regular weekend work; flexibility to travel between Virginia Beach and Newport News is required.

Please apply for this position if you have the requisite horticultural grower and leadership experience within the horticultural, agricultural, and/or hydroponic industries. Please forward your resume and career objectives to:  or

All inquiries are confidentially protected and appreciated.