Digital Operations Business Analyst

We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a
** Top Workplace,
** we're looking for top talent to fuel our
** mission: to protect, repair, and improve our customers’ greatest asset – their home.
** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and
** company ownership equity.
** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.

Groundworks is
** Digital Operations Business Analyst
** to join our tribe in
** Virginia Beach, VA!
** seeking a talented
* Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams
* Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact
* Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics
* Build strong cross-functional relationships through proactive communication and reliable delivery
* Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy
* Serve as the primary product point of contact for M&A and company expansion initiatives
* Partner with Marketing, Customer Experience and Creative on time-critical M&A and expansion content initiatives, including website updates, announcements, and integration materials
* Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation
* Coordinate rapid-response publishing workflows to support deal announcements and corporate communications
* Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules
* Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance
* Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience
* Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties
* Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development
* Maintain content quality standards while optimizing for speed and efficiency
* Lead regular check-ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards
* Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed
* Partner with UX on user experience design, testing, and optimization initiatives
* Collaborate with Development teams to prioritize features and manage technical roadmaps
* Assist in web modernization project to standardize templates and components across all company websites
* Balance stakeholder needs with technical constraints to deliver pragmatic solutions
* Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics
* Identify performance improvement opportunities and measure impact of site updates
* Create regular reporting cadences to communicate results to stakeholders
* Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction
* Independently handle day-to-day website operations and routine content requests without oversight
* Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution
* Escalate complex issues, strategic decisions, or requests requiring additional approvals to Senior Product Manager
* Continuously improve processes and workflows to scale operations effectively
* 2-4 years in product management, digital project management, or website operations
* Proven experience with content management systems and publishing workflows
* Strong track record of stakeholder management and cross-functional…