Sr. Marketing Manager, Buildings and Construction Services

Overview

Summary

Responsible for research, creating, and executing the marketing strategy for Elevate Structures construction business and its nationwide network of general contractors, with an emphasis on the following, but not exclusive to, construction industries:
Self-Storage, Hotel, Multi-family, Student Housing, Assisted Living. Supporting marketing for other , products or audiences as assigned, and will be responsible for leading and mentoring the business unit marketing team.

• Acts as subject matter expert on the markets, audiences, customer segments, and products sold and furnished by Elevate Structures (including those produced by Central States) creating insights-driven marketing plans, campaigns, and initiatives to align with business growth, customer experience, and profit objectives.
• Conduct analysis of our customers, our capabilities, our competitors, and industry trends to develop annual plans and quarterly priorities.
• Creates messaging and value propositions that resonate with customers and are backed with data and operational excellence.
• Work in close partnership with division Management team and Sales to define business plans and then to execute against the plans to achieve planned results.
• Drives growth of the contractor network for above industries.
• Provide feedback to the business unit leadership and to the Innovation team about unmet customer needs, under served segments, or new product opportunities.
• Evaluate our competitive position with regards to price, promotion, product, placement, and customer experience providing feedback to leadership and informing marketing plans and positioning.
• Educate sales staff on how to talk about their products and services from their clients’ perspective.
• Provide cross-functional leadership for marketing activities, closely partnering with distributed sales organization.
• Lead business unit marketing team across all marketing facets: brand, content, creative, digital, event coordination, performance, and ROI.
• Develop and mentor business unit marketing team to performance metrics and career advancement.
• Promote our employee-ownership and open-book management culture.

• Self-motivated and customer focused.
• Strategic thinker who can see around corners, considers alternatives, and advocate for market leadership utilizing insights.
• Ability to function well in a high-paced, dynamic environment while maintaining great communication and stakeholder trust.
• Curious and eager learner who seeks out information and feedback, including insights or data which disproves their convictions.
• Ability to act with urgency, prioritize tasks, act nimbly, and delegate them when appropriate.
• Excellent verbal and written communication skills, with the ability to support business development within the sales organization.
• Ability to identify deficiencies and problem solve with exceptional judgement.
• Ability to work within a cooperative team environment, as well as perform assignments autonomously.
• Consistently exhibits and displays the company’s values of “Own Can Do. Act in Love.”
• Own It – Commitment to customer, company, and each other.
• Can Do – Team Player, Open to Change, & Pursuing continuous improvement.
• Act in Love – Treating others with humility, respectfulness, kindness, honesty, patience, and self-control.

• 5 years’ experience in marketing, product marketing, integrated marketing, corporate strategy, or communications in a B2B environment.
• 5 years’ experience in construction trades, industrial markets, manufacturing, or products sold through traditional, multi-tier sales channels. Prefer experience in building materials or commercial construction industries.
• 3 years’ experience conducting primary and secondary research to gather insights.
• 3 years’ experience leading new product launches.
• 2 years’ experience working with trade or industry associations on marketing partnerships, including education, sponsor ships, and events.
• Bachelor’s degree in marketing, business, entrepreneurship, industrial engineering, finance, data analysis, or equivalent.

• MBA

Work is performed in an office environment. This role will routinely utilize standard office equipment to perform the core functions listed in this job description. This position requires the ability to occasionally lift office products and supplies, as well as communicate verbally and electronically. The work is primarily sedentary and requires extensive reading to perform the core functions listed in this job description.

Travel up to 20% to visit customers, partners, attend industry events, and for meetings and visits to other company offices and sites.