WebMaster​/Web Content Lead

Job Description

The Web Master/Web Content Lead oversees and manages internal and external web content, digital communication channels, and integrated web applications to ensure alignment with corporate communication strategies and technology roadmaps.

This role serves as a subject matter expert, leading content governance, quality assurance, usability, and continuous improvement while guiding junior staff and collaborating with business stakeholders.

• Oversee digital communication channels, mini-sites, and applications to align with corporate communication strategy and technology roadmaps.
• Collaborate with website developers and content contributors to meet business requirements and identify new opportunities.
• Maintain and enhance internet and intranet web content and integrated applications.
• Serve as subject matter expert and coach business units to create consistent, value-driven messaging.
• Lead change processes for internal and customer-facing web pages.
• Perform quality assurance and proofreading to ensure accuracy, proper grammar, spelling, style, and accessibility compliance.
• Provide leadership and guidance to junior staff on website architecture, database design, user interface, and programming requirements.
• Participate in website design, content development, analytics review, testing, content management, and usability testing.
• Review web analytics to ensure usability and web design standards are met.
• Maintain, edit, approve, and publish web content with regular audits.
• Develop test plans, execute system test cases, and provide feedback.
• Analyze business needs and recommend effective web solutions.

• Extensive experience in web content management with progressively responsible web project management experience.

• Ability to manage multiple projects independently while keeping stakeholders informed.
• Strong understanding of how content changes impact related web properties.
• Ability to communicate technical challenges in a clear, non-technical manner.
• Proficiency with web content management systems.
• Strong knowledge of web usability standards and methodologies.
• Experience with web development tools and coding languages.
• Experience managing digital media, including web-based video and audio content.

• Bachelor’s degree required or equivalent relevant work experience.