Group Marketing Assistant
Listed on 2026-01-26
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Marketing / Advertising / PR
Marketing Communications, PR / Communications
Overview and Objectives of the Position
The Marketing and Corporate Communications team devises creative, engaging and strategic communications to effectively promote Skyborne’s corporate narrative to a wide range of audiences including our people, our trainees, our airline partners, the media and key stakeholders.
The Group Marketing Executive is responsible for developing ideas and producing entertaining, engaging, informative and/or instructional campaigns that link Skyborne to our target audience across the Group, with a focus on the US market.
The role is responsible for taking ideas through from brief and design concept to approval and delivery, supporting business goals, using a range of media outputs. The goal is to produce quality, fresh and compelling campaigns to raise brand awareness, attract students and gain and retain airline relationships, staying ahead of the competition and ensuring the most relevant, innovative and up to date platforms are used, raising the market presence of Skyborne, while maintaining brand identity.
The objective is to ensure all marketing efforts align with Skyborne’s Business Plan and contribute to achieving the organization’s revenue and recruitment goals.
Responsible for conveying the correct messaging to Skyborne’s B2B and B2C markets. Innovation and creative thinking are a must to ensure that Skyborne appeals to a wider audience and is differentiated through forward thinking, quality, safety, and professionalism. All communications should be delivered in a timely and factually correct way using the most appropriate channels for the audience.
Skyborne is a global organisation with stakeholders located across the world. This key role is integral to conveying the correct messaging, delivering innovative, high-quality, relevant, and engaging communications. Innovation and creative thinking are a must to deliver our messaging effectively.
Key RelationshipsChief Executive Officer
Commercial Director
Group Marketing Teams
Sales Staff UK & US
Recruitment Staff UK & US
Head of Training UK & US
Customer Support UK & US
Students UK & US
Staff UK & US
Agency relationships
Alongside the Group Communications Lead, developing and maintaining Skyborne’s internal communications strategy, to enable meaningful two-way communication with staff and students; promoting staff and student engagement; encourage organization-wide collaboration; ensuring understanding our corporate objectives, priorities and key messages and disseminating updates in a timely and consistent manner.
Supporting and delivering internal communications campaigns and activities on key topics within the US academy.
Support in developing, owning, designing, and maintaining corporate communications such as presentations (both internal and external), newsletters, event support materials, research papers, and brochures alongside the Group Communications Lead.
Supporting the Group Communications Lead in driving the company’s ‘Reach Higher’ campaign, developing and delivering new initiatives to ensure the Groups Mission, Vision and Values are recognizable and easily recalled amongst staff.
Developing and maintaining Skyborne’s communications strategy, to enable meaningful two-way communication with staff and students; promoting staff and student engagement; encourage organization-wide collaboration; ensuring understanding our corporate objectives, priorities and key messages and disseminating updates in a timely and consistent manner.
Owning the US and Indian social media channels and delivering content that is appropriate to celebrate successes, communicate our company vision and deliver sales leads across the full breadth of US and Indian programs.
Creating captivating and planned campaigns across all platforms.
Owning and maintaining platform analytics, metrics, and campaign reporting.
Developing, maintaining and constantly improving a range of communications channels using a broad mix of media and formats to effectively target all staff, students and future customers.
Leading creative concepts and collaborating with design experts as needed – both internal and external.
Actively…
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