Senior Director of Sales and Marketing

Overview

Senior Director of Sales & Marketing opportunity (Independent living, assisted living, memory care - marketing & business development). Recognized by Newsweek in 2024 and 2025 as one of America  Greatest Workplaces for Diversity. In this role, you will support both Brookdale Vernon Hills & Brookdale Hawthorn Lakes. You will be responsible for maintaining and/or improving occupancy levels and revenue production of both communities in accordance with the marketing and business plans.

You will develop and maintain relationships with and generate leads through residents, family, and professional referral sources. Represent the communities and increase awareness through participation in outside events. Assist management with resident retention. Partner with management to develop and execute marketing plans and achieve community occupancy goals. Provide coaching, training, and assistance for sales and marketing activities in the communities and monitor results.

• Maintains and/or improves upon the occupancy levels and revenue production of assigned communities in accordance with the marketing and business plans, including managing the sales process and completing all activities required for a sale.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Represents the community and increases awareness through participation in outside events.
• Coordinates with the business development coordinator/director in joint efforts for assigned communities to generate referrals or manages this activity in the absence of business development associates.
• Assists management with resident retention. Partners with management to develop and execute marketing plans and achieve community occupancy goals.
• Provides coaching, training, and assistance for sales and marketing activities in the assigned communities and monitors results.

• Must have at least 5yrs sales management experience; strong leadership & communication skills
• Experience in senior living
• Solid business development & event planning skills
• Ability to effectively listen and communicate both verbally and in writing
• Must be self-directed, able to prioritize tasks as well as have the ability to accept directives
• Team player with industry knowledge and the ability to connect with families
• Ability to build effective relationships with local business partners

• Bachelor’s degree in marketing, business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.

Base pay in range will be determined by applicant’s skills and experience. Role is also eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including  protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay and eligibility for commissions. Temporary associates are not benefits eligible but may participate in the 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The…