Digital Marketing Analyst - Term

Description

Digital Marketing Analyst

Temporary - 12 Month Term

Vernon, BC (Potential for Remote)

The Digital Marketing Analyst will support the Digital Marketing/eCommerce team with their goal of improving the overall performance of the digital customer experience. The role is responsible for measuring the performance of digital efforts and providing actionable insights to Kal Tire’s leadership and internal stakeholders in Retail, Commercial and Digital Marketing.

• Develops measurement goals and tagging strategies that align with e-commerce and digital strategy
• Manage projects from implementation of tags to deployment with the development teams
• Monitor deployment of tags and provide data auditing and quality assurance
• Maintain and upgrade properties under Google Analytics tracking via managing filters, integration of other Google products (Adwords, Search Console, Web Master tools)
• Develop and maintain media and tag taxonomy to support marketing attribution model developments

• Deliver data-driven insights to improve site conversion rates, loyalty, and customer experience
• Perform cross-channel & behaviour analyses and investigate/evaluate relevant digital KPIs
• Through data and attribution modeling, help teams understand how our customers behave online and in our brick-and-mortar stores.
• Develop and maintain dashboards, reporting metrics and ad-hoc analysis from multiple data sources:
  Google Analytics, E-Commerce Platform, Customer Ratings & Reviews, transactional POS data, and SEO tools
• Support cross-channel campaign tracking & reporting (PPC, Display, SEO, Social, Marketing Automation)
• Champion continuous improvement of relevant process and tools to support the analytics and measurements needs for the digital team
• Presentation of relevant findings and insights to leadership and stakeholders

• Monitor site performance, identifying and resolving friction points to improve conversion rates.
• Define and document feature requirements for site improvements and work collaboratively with UX/UI designers, developers, and marketing teams to implement improvements.
• Oversee A/B Testing campaigns, ensuring personalized recommendations drive higher engagement and conversions.
• Conduct competitive analysis and benchmarking to inform decisions.

• Monitor and maintain SEO platform tool, key dashboards, and work with vendor(s) on actioning recommendations to improve SEO
• Monitor search analytics to enhance product discoverability and improve search relevance.
• Provide insights and support to enhance paid, owned and earned content and SEO strategy.

• Minimum 3 years’ proficiency with Google Analytics, Google Tag Manager implementation, event tracking best practices
• Experience creating or maintaining dashboards in Power BI and Looker Studio or other data visualization tools
• Experience with A/B testing and heat-mapping user insight tools. Familiarity with SQL.
• Experience with customer segmentation, personalization
• Familiarity with Agile methodologies, sprint planning, backlog management and ADO

• Ability to translate data into insightful information and tell the story behind the numbers
• Detail-oriented and proactive in identifying insights and opportunities for optimization
• Ability to collaborate with developers and UX teams to implement new features
• Strong communication skills with the ability to present insights to stakeholders
• Strong knowledge of digital marketing strategies and channels, website & site conversion KPIs
• Knowledge of conversion rate optimization principles and UX best practices
• Love of continuous learning and a growth mindset

• Bachelor’s degree in marketing, statistics, business analytics, economics, data science, commerce or equivalent combination of education and experience

• Competitive compensation package. The target compensation for this role is $72,250 to $85,310 per year based on experience.
• Positive work culture, opportunities for growth and development, and work-life balance.

Kal Tire uses…