Tasting Room Manager

O’Rourke Family Vineyards is a family‑owned wine and hospitality group rooted in the Okanagan, bringing together premium vineyards, thoughtful wine production, and elevated guest experiences. With two distinct destination properties, the company spans both approachable and luxury expressions of wine tourism. Peak Cellars is a welcoming winery focused on expressive wines and warm hospitality, complemented by the Garden Bistro, where seasonal cuisine and vineyard surroundings create an inviting setting for guests.

O’Rourke Family Estate represents the group’s flagship vision, combining ambitious architecture, estate‑driven winemaking, and refined dining experiences that showcase the estate’s culinary and wine programs.

Across the portfolio, O’Rourke Family Vineyards is deeply involved in every stage of the process, from vineyard stewardship and farming decisions through to winemaking, blending, and bottling. The company also produces a diverse calendar of events and experiences that bring together wine, food, and community, supported by close collaboration across hospitality, culinary, production, and events teams. For prospective team members, O’Rourke Family Vineyards offers a dynamic, growth‑oriented workplace that values craftsmanship, professionalism, teamwork, and pride in creating memorable experiences within one of Canada’s most exciting wine regions.

O’Rourke Family Estate

Lake Country, BC

Hospitality

Director of Hospitality / General Manager (as assigned)

Full‑time

The Tasting Room Manager is responsible for leading day‑to‑day tasting room operations and delivering a consistent, luxury‑level guest experience aligned with O’Rourke Family Estate’s brand standards. This role owns service execution, team leadership, reservations and flow, guest recovery, wine club conversion, retail performance, and compliance. The Tasting Room Manager is hands‑on on the floor, highly organized off the floor, and accountable for hitting key performance metrics while building a positive, high‑performance culture.

• Lead daily service with a “host” mentality—visible on the floor, engaging guests, and setting the pace and tone.
• Implement and maintain luxury service standards (greeting, tour/taste pacing, storytelling, check‑back cadence, farewell).
• Own guest recovery resolve issues quickly, document incidents, and follow up when appropriate to protect brand reputation.
• Ensure experiences are executed consistently across all guest touchpoints (walk‑ins, reservations, club, VIP, events crossover).

• Recruit, onboard, schedule, coach, and performance‑manage tasting room associates, supervisors, and support roles.
• Build and maintain training programs (wine knowledge, service steps, POS, club scripts, compliance).
• Run pre‑shifts, post‑shifts, and weekly team huddles; set daily targets and track results.
• Foster a culture of accountability, pride, and professionalism—high standards without toxicity.

• Drive retail and wine club performance through coaching, incentives, goal setting, and conversion process discipline.
• Maintain compelling guest journey scripts focused on storytelling, premiumization, and club enrollment.
• Track performance KPIs and adjust staffing, tactics, and training accordingly.

• Manage reservations, floor plans, guest flow, capacity, and staffing levels to optimize experience and revenue.
• Maintain inventory controls for retail, tasting supplies, and guest amenities; coordinate reorders and counts.
• Ensure clean, polished, and photo‑ready spaces at all times (opening/closing checklists, standards audits).
• Maintain SOPs and ensure consistent execution; identify operational gaps and implement improvements.
• Coordinate with production/winemaking for wine availability, allocations, and product changes.

• Ensure compliance with Serving It Right, BC liquor regulations, and internal responsible service standards.
• Maintain incident documentation, health and safety practices, and facility protocols (including…