Senior Manager of Influencer Relations

Senior Manager of Influencer Relations

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are looking for a Senior Manager of Influencer Relations to join the Marketing team  this role, the Senior Manager of Influencer Relations will lead the evolution of our Analyst Relations function at athenahealth into a modern, strategic industry influencer relations program. This role is designed for a healthcare‑savvy communicator with experience managing relationships with HIT associations and analyst firms, orchestrating high‑impact influencer events, and managing C‑Suite executive briefings.

This role reports into the vice president of Ecosystem Marketing.

In addition to overseeing key analyst firm relationships, like KLAS and Gartner, the Senior Manager of Influencer Relations will lead program development and execution for Consultant Day, Private Equity Day, and Analyst Day. These hosted, in‑person events aim to attract top‑tier national and vertical‑specific healthcare IT firms to discuss the collective needs of shared customers and identify opportunities for deeper collaboration.

These events are a critical part of our strategy to build trusted relationships, uncover growth insights, and align on forward‑looking healthcare technology priorities.

The ideal candidate will bring a mix of healthcare technology domain knowledge, project leadership skills, and relationship‑building acumen to support strategic reputation building. The Senior Manager of Influencer Relations will partner closely with Customer Advocacy, Segment Marketing, and Integrated Communications to ensure analyst coverage and association relationships remain strong, while simultaneously expanding our reach and credibility through new influencer engagement programs.

• Act as a relationship manager to key associations, influencers, consultants, and investors in our ecosystem—building long‑term trust and engagement.
• Cultivate and manage relationships with key healthcare industry associations (e.g., AMA, BGH) to expand athenahealth’s industry influence, identify partnership opportunities, and support executive thought leadership initiatives.
• Serve as the primary program lead for all KLAS‑related activity—owning our KLAS performance roadmap and quarterly engagement strategy, maintaining visibility into upcoming KLAS reports, and coordinating internal readiness plans.
• Establish a scalable process to track analyst survey activity and performance; identify trends and communicate insights back to executive leaders to improve customer experience scores and perceptions.
• Evaluate other benchmarking reports for strategic relevance within ambulatory HIT; recommend and coordinate participation selectively where impact aligns with influence.
• Design and lead new influencer programs:
  Consultant Day, Private Equity Day, and Analyst Day — defining goals, agendas, speaker lineups, and target invite lists.
• Collaborate with Sales, Corp Dev, Product, and Marketing to ensure influencer events are aligned to strategic growth priorities and tailored to each audience.
• Represent the company with polish and professionalism in external conversations and coach internal executives on influencer positioning and talking points.
• Support internal teams and events, including briefings on analyst firm reports and analyst speaker needs.
• Attend and represent the company at industry events where analyst engagements are expected.
• Participate in and inform cross‑departmental projects based on analyst findings, recommendations, and/or requests.
• Support Government Affairs team with industry‑impacting efforts, as applicable.

• Bachelor’s degree in Marketing, Business Administration, Communications, or similar.
• Strong understanding of ambulatory EHRs and Practice Management, Revenue Cycle, Patient Access & Patient Engagement, VBC & population health, AI, and interoperability trends in ambulatory care.
• 10+ years’ experience in corporate communications, analyst relations, and/or influencer strategy roles, ideally within the healthcare IT or healthcare services sector.
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