Senior Market Manager- NYC

Free from the industry rules and status quo, we bring great whiskey to the people without being limited by old conventions that have kept Rye Whiskey from living up to its true potential. Always brimming with new ideas, the Whistlepig team focuses on audacious experimentation, big age statements and bold experiments.

You’ll be in market every day, building brand engagement with the trade, in both off-and on-premise channels across market. Maintaining constant contact with distributor teams, helping to lead our joint business planning, engagement and co-execution, while activating key accounts within the regional on/off premise universe, you’ll drive consumer engagement, trade, and distributor education, and be responsible for the results in NY with primary focus on the NYC Metro area.

Assisting in executing marketing initiatives & programs as directed by the Regional Manager, our Whistle Pig Market Managers roll up their sleeves, think strategically and creatively to achieve specific sales and brand goals week to week, month to month, and year to year. We’re entrepreneurs at every level of the business.

• Reports to Regional Manager Northeast
• Responsible for assigned territory KPI Objectives and market level goals
• Spend 90% of time in market with a primary focus on NY Metro, plus 10% distributor engagement and joint business planning
• Maintains constant contact with distributor sales leads, achieving goals through communication, relationship-building, co-execution and leadership
• Executes against all market goals as collaborated with and established by Regional Manager
• Executes Programming for NY as collaborated with and established by Regional Manager and relevant Cross-Functional Teams
• Monitors and provides monthly detailed recaps of all activities and programs to track against market level goals and as to share big wins and best practices more broadly throughout the organization
• Assists in preparing and executing monthly & quarterly business reviews to internal stakeholders, and scheduling/executing Monthly Distributor GSM’s;
  Work Withs; and Training in assigned market(s), though we may tag you in on other opportunity territories for blitzes/new brand launches
• Executes all National Account Programs as directed by Regional Manager in conjunction with National Account and brand teams
• Conducts brand trainings and can present the brand’s features and benefits through a consultative sales approach.
• Trains Key Accounts and distributor teams on brand story and attributes. Live the Whistle Pig values as an ambassador for the brand everyday!
• Activates consumer and trade events (where legal) to generate brand awareness, engagement, and trial to include some evenings and weekend events and activations.
• Shares industry and competitive activity to keep brand at the forefront of developments. Strongly showcases a proactive, and analytical yet creative and entrepreneurial mindset.

• Bachelor’s degree in Business or related field.
• Minimum 5 years of industry experience.
• Demonstrated experience growing markets with an entrepreneurial spirit; exhibiting passion, ambition, and hard work to deliver against goals.
• Must be results-driven and detail-oriented; you co-own the market budgets and goals, creating company growth.
• Strong interpersonal skills. Ability to motivate and inspire others cross-functionally is a must here.
• Able to work both independently and with the region’s group and wider company - one of the team, even with a team of 1.
• Self-disciplined and flexible self-starter, with confidence and commitment to work independently and meet all project deadlines, including frequently working outside normal business hours.
• Excellent verbal and written communication skills required, including the experience and ability to present in front of both large and small audiences at any level.
• Passion for spirits and craft production - we love what we do. So should you.

• Must live in NY Metro (5 Boroughs preferred); we’re looking for a local.
• Must be able to travel as needed for onboarding, training, and offsite meetings.