Marketing Coordinator

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Job Title
:
Marketing Coordinator

Department
:
Marketing

Position Status
:
Full-Time Year-Round

Pay Range
: $20-22/hour

FLSA Status
:
Non-exempt

Reports To
:
Director of Sales & Marketing

Date
:
September 2025

Bolton Valley is looking for a detail-oriented Marketing Coordinator to support a wide range of marketing initiatives that strengthen our brand and drive visitation across all seasons. This is a dynamic, behind-the-scenes role for a creative professional who loves balancing strategy and execution—and who also loves being out on the mountain.

• Digital Marketing & SEO
  • Optimize website content, metadata, and structure to improve search rankings and organic traffic.
  • Research keywords and implement best practices for ongoing SEO health.
• Email Marketing & CRM
  • Build and manage email campaigns, including copywriting, design, testing, and list segmentation.
  • Analyze performance metrics and adjust for continuous improvement.
• Website Management
  • Update pages, create event listings, and ensure content is current and user-friendly.
  • Coordinate with web developers and designers as needed.
• On-Mountain & Event Support
  • Participate in and assist with events and activations, including outdoor assignments in varying weather.
  • Ski, snowboard, and mountain bike to stay connected with the resort experience and to gather firsthand insight and content.
• Other Duties
  • Assist with seasonal campaigns, marketing projects, and other tasks as assigned.

• 1–3 years of marketing experience with a focus on SEO, email marketing, and website management (Word Press or similar CMS preferred).
• Strong writing and editing skills.
• Familiarity with Google Analytics, email platforms (e.g., Ascent
  360, Mailchimp, Constant Contact), and basic HTML/CSS a plus.
• Ability to ski, snowboard, and mountain bike at an intermediate or higher level.
• Willingness to work outdoors in all weather conditions.
• Must be available to work weekends and peak holiday periods.
• Highly organized, with the ability to manage multiple projects and deadlines.
• Passion for outdoor recreation and the Bolton Valley brand.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. This is not an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Bolton Valley is committed to making our work environment more diverse, equitable, and inclusive by never discriminating against race, religion, color of skin, gender, gender identity, sexuality, disabilities, age, national origin, and veteran status when hiring candidates and within our place of work. We believe that a range of lived experiences, voices, and perspectives directly contribute to the success of our team.