Brand & Commerce Video Producer

Brand & Commerce Video Producer (Creative Design)

At American Meadows (AMC), our purpose is "Doing Good Through Gardening." Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth, and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence.

We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess --those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that's passionate about what we do and a "customer-first" approach to our ecommerce shopping experience.

The Brand & Commerce Video Producer is responsible for producing and maintaining a reliable pipeline of video content that supports product discovery, customer confidence, and online shopping. This role captures original product and brand footage, edits platform-native video assets, and helps ensure American Meadows has authentic, high-quality video content available across ecommerce, marketing, and social platforms.

You'll work closely with marketing and brand teams to produce video assets that demonstrate real products, real gardens, and real outcomes -- helping customers visualize how our plants and products perform in the real world.

If this role looks like a good fit for the next steps of your career, show off your skills by thoroughly reviewing the accountability matrix, reply with your resume and complete Step 1 (listed below in the '

How to Apply

' section) of the application process to our People & Culture team - THIS IS REQUIRED FOR CONSIDERATION.

We look forward to hearing from you!

Own the effectiveness of video content as a commerce enablement engine, ensuring the organization is consistently supplied with video assets that support discoverability, customer confidence, and social shopping readiness across current and emerging platforms.

Time
-60%

• Produce and deliver video assets according to the trimester production schedule supporting marketing, paid media, and social initiatives. | On-going
• Produce and deliver edited, platform-native short‑form video assets aligned to evergreen hero products and seasonal priorities. | On-going
• Conduct structured monthly performance reviews of video assets and document optimization recommendations to inform future production and iteration. | Monthly

Ensure the company has a reliable source of authentic, original photo and video assets that accurately represent products, scale, quality, and real‑world use for ongoing marketing and commerce needs.

Time: 25%

• Planned and executed on‑location photo and video shoots aligned to product and content priorities | Seasonal
• Raw photo and video capture generating reusable source material across commerce, brand, and documentary needs | Per trip
• Shot lists and capture plans aligned to upcoming content and product priorities | Per trip
• Organization, labeling, and upload of raw assets into shared libraries Within 1 week of each trip
• Capture of multi‑season product proof footage to support long‑term content needs | As scheduled

Own the creation of long‑form, documentary‑style video content that demonstrates real‑world impact and outcomes, building durable trust assets that support the brand beyond short‑term campaign needs.

Time: 15%

• Documentary‑style long‑form videos highlighting end‑of‑season donations and real‑world impact | Minimum of 3 per year
• Short‑form cutdowns or excerpts derived from documentary footage for broader channel use | Per documentary project
• Planning and coordination for documentary production (scope, locations, timing, logistics) | Per project
• Archival organization of documentary footage for future reuse | Per project

• 1‑5…