Outside Sales Representative

Robertson Electric Wholesale is a highly regarded Electrical Distributor in Canada. Robertson has demonstrated steady and secure growth since many years, proving to be a dominant player in the industries we serve. With numerous branches across Canada and secure business plans for further growth and expansion, Robertson is seeking talented individuals to join our dynamic Company and be part of our continued success.

We are a proud member of the Sonepar Group, the world's largest privately‑held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

The Outside Sales Representative – Wire and Cable will be responsible for maintaining existing business and acquiring new accounts. This role involves driving profitable daily sales of company products to assigned accounts, identifying additional opportunities to maximize sales potential, and developing new business through a relationship‑based approach. The representative will promote, sell, and secure orders from prospective customers, demonstrate products and services, and assist clients in selecting solutions best suited to their needs.

This role will have a strong focus on growth within the industrial contractor and industrial end‑user segments.

• Perform regular and scheduled calls on assigned accounts
• Provide timely assistance and product support to customers
• Promote Robertson Electric by distributing product line cards and company literature
• Stay current on market trends and new products to effectively promote Robertson’s suppliers
• Monitor account performance using provided tools
• Coordinate, lead, and attend scheduled sales meetings
• Participate in manufacturer training sessions, which may occasionally occur after business hours
• Collaborate with the sales team to ensure accurate quoting and tracking of projects
• Work with management to set monthly targets for your territory
• Follow and achieve the approved sales and action plan
• Partner with the credit department to support account receivables and adhere to company credit policies
• Perform special projects as assigned

• 2–3 years of experience in the electrical industry
• 1–3 years of working knowledge of electrical products, with a proven track record in outside sales—specifically focused on Wire and Cable
• Minimum of 5 years of overall sales experience
• Results‑oriented, with the ability to work independently and collaboratively

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include:
  Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

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Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos. Today, Sonepar is the leading distributor of energy‑efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical…