Specialist, Marketing Content Strategy

Non-Union position (Temporary contract – until December 31, 2027)

Specialist, Marketing Content Strategy

Non-Union position (Temporary contract – until December 31, 2027)

Full-time: 35 hours/week, Hybrid

Location:

Vaughan, ON
Status:
This position is to fill a current vacancy
Salary Grade: 14 ($87,992 - $109,990 annually)

At Alectra, we energize a brighter future by empowering our workforce through the talent of tomorrow's bright minds. We promote a culture that encourages collaboration, celebrates innovation and supports lifelong learning. We are committed to creating a safe and inclusive workplace where everyone succeeds and has the opportunity to make a meaningful difference.

Are you a creative strategist who can transform technical insights into compelling thought leadership pieces that captivate diverse audiences?

The Specialist, Marketing Content Strategy plays a pivotal role in shaping Alectra’s Customer Experience by developing clear, relevant, and insight-driven content. This content strengthens customer understanding, engagement, and action in energy decisions. Collaborating cross-functionally with Customer Service, Customer Insights, and Leadership teams, you will lead the creation of compelling narratives that simplify complex energy concepts, electrification opportunities, and value-added programs for diverse audiences.

These narratives will span thought-leadership pieces, targeted marketing, and customer experience touchpoints.

• Content Development and Strategy
  :
  Develop strategic marketing content that enhances clarity and effectiveness across targeted marketing campaigns and customer experience touchpoints, including email, web, videos, and webinars.
• Craft segmented narratives for residential and commercial audiences to drive emotional resonance and clarity of next steps, tailored by demographics, social values, affluency, and sectors.
• Create success stories through testimonials and case studies that highlight real customer experiences, illustrating financial, convenience, environmental, and social benefits.

• Thought Leadership and Education
  :
  Lead the development of a commercial and industrial thought-leadership series across various communication channels, educating and motivating business decision-makers about new and retrofit opportunities to enhance productivity and reduce energy costs.

• Support and Optimization
  :
  Support Alectra’s voice and chat channels by optimizing customer-centric agent scripts, chatbot dialogues, and coaching materials to improve clarity, consistency, and ease of interaction.
• Utilize research and omni-channel data insights to continuously test, refine, and elevate creative messaging across outreach campaigns and customer experience channels.

• Collaboration and Innovation
  :
  Work closely with operations, designers, and corporate communications to ensure narrative relevance, brand strength, and cohesion across channels.
• Stay current on evolving AI and creative technologies, experimenting with new methods to enhance storytelling and production.

• Corporate Values And Conduct
  :
  Demonstrate professional conduct and align with Alectra’s core values of safety, teamwork, and customer focus.

• Other Duties
  :
  Perform additional tasks as assigned to support operational objectives.

• Bachelor’s degree in Marketing, Advertising, Communications, or Journalism.

• 7+ years of experience in digital content creation and copywriting across commercial and residential industries.
• Online portfolio demonstrating creative range and impact on growth, customer satisfaction, and/or loyalty.
• Experience collaborating with marketing, creative designers, market research, or sales.
• Experience with AI-powered prompt engineering automation and workflow platforms (e.g., ChatGPT, Claude, Gemini, Jasper, Copy.ai, Zapier, n8n) is an asset.

• Exceptional writing and storytelling skills across digital formats (thought leadership pieces, e-blasts, web pages, webinars, etc.).
• Ability to translate data and complex topics into clear and engaging narratives for non-technical audiences.
• Proficiency in adapting tone and voice to different…