Email Marketing Manager; Klaviyo​/Ticket DTC

The Role

We are looking for an Email Marketer who understands that selling a $5,000 to $25,000 home finish is different from selling an impulse buy. You will own the email channel end-to-end, building Klaviyo flows that speak to homeowners, designers, and contractors.

• Klaviyo Strategy: Own all campaigns, automations, and lifecycle flows (Welcome, Abandoned Browse/Cart, Post-Purchase).
• Long-Cycle Nurturing: Develop sequences that move prospects from initial inspiration to technical specification and final purchase.
• Technical Copywriting: Translate product specs (materials, finishes, and installation) into compelling narratives for both aesthetic-driven designers and performance-driven builders.
• Advanced Segmentation: Build targeted strategies based on customer type (Architect, Contractor, DIYer, Homeowner) and project stage.
• Performance Optimization: Use A/B testing and data analysis to improve revenue attribution and engagement.

• Physical Product
  
  Experience:
  
  Proven track record in DTC ecommerce (not SaaS or digital products).
• High-Ticket Expertise: Experience managing extended, consultative sales cycles.
• Klaviyo Mastery: Deep hands-on experience with flows, segmentation, and triggers.
• Industry Fluency: The ability to demonstrate deep product and construction knowledge through your writing.
• Pro-Grade Writing: Excellent sales copy skills with a focus on narrative clarity and technical accuracy.

• Background in building materials, construction, or interior design
  .
• Experience marketing specifically to trade audiences (Architects, Builders, Contractors).

Please submit your resume along with your portfolio including relevant work to this position.