Director of Marketing and Sales

Who is Prestige Care/Prestige Senior Living?

Prestige Care is a family of assisted living and memory care communities in Oregon and Washington. We are an organization of over 500 team members who serve thousands of residents, where we have the privilege of personally touching their lives every day. We have four core values of integrity, trust, commitment, and respect that guide everything that we do. With a strong commitment to career development and advancement, Prestige Care is an employer that can help you achieve your career goals and objectives.

With a healthcare career at Prestige Care, you will enjoy a collaborative, team-oriented environment where your work truly matters at the end of every day.

Full-time team members are eligible for Prestige’s comprehensive benefit package including choice of medical plans, HSA/FSA accounts, dental and vision insurance, and company paid life and AD&D insurance. All team members are eligible to participate in the company’s retirement plans with a company match for those who meet the hours and service requirements. Additional benefits include Employee Assistance Program and Education Reimbursement program.

PTO: AL/PCI Salary:
Accrue PTO at rate of 0.0615/hour during their first year/16 days. PCI Hourly:
Full-time and Part-Time team members (over 20 hours/week) accrue PTO at rate of 0.0423/hour during their first year.

The Director of Marketing and Sales directs the overall vision and strategy for the company’s marketing, sales, and product development functions by relying on customer‑centric orientation and data metrics and providing effective leadership to the marketing, sales, and product teams.

• Manages the company’s general marketing, recruitment marketing and product development functions, including strategy development and implementation, performance analysis and reporting, public relations, internal and external communications, design, and branding.
• Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth.
• Regularly tracks, analyzes, and reports on current sales initiatives, overall performance, census metrics, and opportunities for growth.
• Develops and enhances the recognition of the Prestige brand and services by managing consistent messaging and brand integrity, positioning Prestige in the market, and driving product development.
• Oversees product development and execution of strategy. Partners with Product Marketing Manager to manage product lifecycle and overall performance.
• Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets.
• Leads the marketing and product teams and internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns’ effectiveness and makes modifications as necessary to increase campaign success.
• Leads the sales team to develop and execute strategic plans to reach and maintain sales and census goals.
• Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals.
• Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results.
• Manages media relationships to promote Prestige brand, mission, and product offerings.
• Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders.
• Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data…