Director of Marketing and Sales

Overview

The Director of Marketing and Sales directs the overall vision and strategy for the company’s marketing, sales, and product development functions by relying on customer-centric orientation and data metrics and providing effective leadership to the marketing, sales, and product teams.

• Manages the company’s general marketing, recruitment marketing and product development functions, including strategy development and implementation, performance analysis and reporting, public relations, internal and external communications, design, and branding.
• Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth.
• Regularly track, analyze, and report on current sales initiatives, overall performance, census metrics, and opportunities for growth.
• Develops and enhances the recognition of the Prestige brand and services by managing consistent messaging and brand integrity, positioning Prestige in the market, and driving product development.
• Oversees product development and execution of strategy. Partners with Product Marketing Manager to manage product lifecycle and overall performance.
• Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets.
• Leads the marketing and product teams and internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns’ effectiveness and makes modifications as necessary to increase campaign success.
• Leads the sales team to develop and execute strategic plans to reach and maintain sales and census goals.
• Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals.
• Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results.
• Manages media relationships to promote Prestige brand, mission, and product offerings.
• Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders.
• Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data and analytics to provide recommendations for future optimization and growth.
• Designs, implements, and reviews marketing budgets. Prioritizes marketing projects and allocates resources accordingly.
• Provides supervision and leadership to marketing, sales, and product teams, including the recruitment marketing team members, by managing projects and workflow and ensuring key deliverables are met within specified time frames. Responsible for selection, training, coaching, performance management, and annual reviews for assigned team members.
• Maintains professional knowledge of industry trends and best practices through continuing professional education, maintaining professional networks, and participating in professional organizations.
• Performs other duties as assigned.

• Demonstrates Core Values of Respect, Integrity, Commitment, and Trust.
• Supports a dignified and caring atmosphere with residents, residents’ families, visitors, and staff.
• Protects privacy and confidentiality of information pertaining to residents, team members, the department/center/community, and company information and records.
• Maintains a safe and secure working environment and practices safe working habits.

Minimum of 7 years progressive marketing, sales, and/or product manager experience, with at least 3 years in a management role preferred. Experience in skilled nursing or senior living…