Chief Financial Officer; CFO | Huha

Overview

Chief Financial Officer (CFO) | Huha

Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. We are Talent Advisors, liaising during this recruitment process. All resumes are reviewed by humans to ensure a consistent and equitable interview process. You will directly join our client’s team if selected.

Huha is an underwear brand creating healthier, more comfortable skin-layer basics that support body positivity and self-love. We are a small, ambitious team focused on unified goals and rapid growth, measured by year-over-year expansion and a commitment to social impact.

Huha aims to create healthier garments that improve body confidence. Our values guide our work, and our mission guides our values.

As Huha’s Chief Financial Officer, you will be a critical strategic leader, providing financial insight, operational rigor, and a long-term vision as the company scales rapidly. This role requires strategic perspective and hands-on execution as we enter the next growth phase.

You will partner closely with the Founder & CEO and the leadership team, owning the finance function and shaping the financial strategy to guide Huha through expansion. Responsibilities include adaptive forecasting, building scalable infrastructure, and implementing systems, processes, and controls for clarity and confidence. You will translate complex financial data into actionable insights while ensuring cash flow, compliance, margins, and profitability remain strong as the business accelerates.

• Drive Strategic Financial Planning & Growth Modeling:
• Own development and execution of financial strategy and business planning; align with organizational goals and advise the CEO and leadership team on key decisions.
• Collaborate with the CEO & COO on target setting.
• Analyze new revenue opportunities and channels (e.g., retail expansion, international markets, collaborations, wholesale); own cost, margin, and ROI analyses.
• Evaluate capital expenditures, ROI scenarios, and pricing strategies to optimize unit economics and profitability.
• Oversee long-term strategic financial planning models with the Strategy team.
• Lead improvements in financial processes, systems, and reporting to enhance efficiency and accuracy.
• Participate in Financial & Business Planning workflows, guiding timelines and planning processes.
• Develop plans for revenue growth and optimization.
• Create procedures, controls, and data systems to meet company standards.
• Engage in and lead M&A initiatives, managing acquisition and integration processes.

• Lead Budgeting, Forecasting & Performance Analysis:
• Oversee budgeting, forecasting, and quarterly guidance across all channels.
• Manage the budgeting process, including approach and target setting.
• Lead corporate and management reporting of monthly and quarterly results; analyze movements vs forecast and prior year.
• Prepare and approve financial reporting materials and metrics for the Executive team; provide monthly, quarterly, and annual statements.
• Manage budgeting implementation, monitor progress, and present operational metrics.
• Develop annual budgets, monthly forecasts, and long-range plans with department leads.
• Build dynamic financial models to support initiatives, product launches, and seasonal planning.
• Track and report KPIs across departments (e.g., revenue, gross margin, CAC, LTV, inventory turnover, contribution margin).
• Roll out and maintain a sales and reporting dashboard for company-wide reporting.

• Cash Flow & Treasury Management:
• Develop and communicate the corporate financial calendar across teams to meet deadlines and deliverables.
• Oversee tax planning and compliance for global filings.
• Manage liquidity, working capital, and short-term financing to ensure smooth operations.
• Forecast and optimize cash flow around seasonality, production cycles, and campaigns.
• Develop treasury strategies for reserves, credit lines, and capital structure.
• Plan long-term capital to sustain growth and respond to market shifts.

• Ensure Financial Compliance, Risk Management & Controls:
• Maintain internal controls, processes, and documentation across…